Private Label Manager

Role Overview

The Private Label Manager will oversee product planning for international business operations, concentrating on the creation and category handling of private brand products. This role demands strategic alignment with local consumer preferences through market trend analysis and user behavior insights.

Key Responsibilities

• Develop comprehensive product strategies and construct category frameworks tailored to local market demands.
• Uncover new business prospects, refine product portfolios, and continuously improve product competitive edge using data analytics and market intelligence.
• Manage the complete lifecycle of new product introduction, covering selection, positioning, packaging design, pricing strategies, and marketing collaboration to boost the market presence of private label products.
• Work in close partnership with supply chain, procurement, quality assurance, and operational units to guarantee the effective implementation of product plans and the attainment of commercial objectives.
• Create and refine localized product management processes to elevate the sophistication and innovativeness of the product planning system.

Requirements

Not explicitly stated; applicants should assume a managerial level of product planning experience and familiarity with private brand product management, market research, and cross-department collaboration.