Performance Marketing Manager (Consumer)

Overview

Al Khayyat Investments is recruiting a Performance Marketing Manager to lead the strategy and supervise performance for paid user acquisition on their direct-to-consumer website. While the day-to-day campaign execution is handled by an external media agency, this role is primarily focused on setting strategic direction, managing agency relationships, coordinating with global marketing teams, and ensuring overall accountability for delivered results.

Key Responsibilities

• Develop and own paid media strategies and plan budgets and channel mixes across platforms including Meta and Google.
• Collaborate with leadership to define performance targets such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Marketing Efficiency Ratio (MER).
• Translate business objectives like revenue goals, product launches, and campaigns into clear briefs and execution roadmaps for agencies.
• Serve as the main liaison to the external agency, overseeing agency performance, setting clear expectations, and managing contracts and retainer agreements.
• Conduct regular performance assessments of agency reporting, ensuring continuous testing, frequent creative updates, and proper account structure and tracking.
• Coordinate closely with global marketing and brand teams to ensure timely delivery of creative assets aligned with brand guidelines.
• Collaborate with website and conversion rate optimization teams to integrate landing pages and promotional offers with paid campaigns.
• Partner with retention and CRM teams to align paid media strategy with long-term customer lifetime value and economics.
• Prepare and maintain leadership-level dashboards and reports independent of those provided by the agency.
• Ensure governance over tracking and attribution accuracy, including oversight of pixel setup and conversion tracking through audits.
• Stay informed on platform and privacy updates to proactively adjust agency tactics as needed.

Required Experience and Skills

• Between 5 and 8 years in performance marketing with hands-on experience running campaigns, especially within direct-to-consumer or e-commerce sectors.
• Proven track record managing external paid media agencies with budget and target ownership.
• In-depth knowledge of Meta Ads and Google Ads to critically review account setups, targeting, and creative approaches.
• Ability to interpret key performance metrics including CAC, ROAS, CTR, CVR, AOV, LTV, and MER.
• Strong project management skills enabling effective coordination across multiple internal teams and external agencies.
• Excellent communication capabilities for briefing diverse stakeholders and maintaining high standards with agencies.
• Comprehensive understanding of the direct-to-consumer funnel and its connection from acquisition through conversion and retention economics.
• Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory given relevant work experience.
• Experience as an internal lead managing an agency of record.
• Experience collaborating with global or regional marketing teams across different geographies.
• Familiarity with marketing automation and CRM platforms such as Klaviyo, WebEngage, or MoEngage.
• Arabic language proficiency is considered advantageous.