- Experience
- 2–4 yrs
- Salary
- —
- Openings
- 1
- Posted
- 10 گھنٹے قبل
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About InboxKit
InboxKit is a platform designed to support cold email infrastructure catering to agencies, founders, and outbound sales teams. Our toolset emphasizes deliverability and includes features such as mailbox provisioning, warmup, DNS management, inbox placement testing, and AI-driven reply automation to help businesses enhance their outreach at scale.
Role Overview
We seek a detail-oriented and results-driven Performance Marketer to take full ownership of our paid and organic acquisition channels, scaling them effectively from start to finish. This position is ideal for someone who thrives in a dynamic startup environment and can directly link marketing efforts to pipeline growth and revenue generation.
Key Responsibilities
- Design, launch, and continually improve paid advertising campaigns on platforms including Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Oversee budget allocation, audience targeting, ad creative development, bidding tactics, and campaign performance reporting.
- Execute A/B testing for advertising copies, creatives, landing pages, and target audience segments to optimize results.
- Develop and implement SEO strategies encompassing keyword analysis, on-page SEO, and backlink building.
- Configure conversion tracking, UTM tagging, and attribution reporting with Google Analytics 4.
- Execute retargeting and lifecycle campaigns aimed at increasing conversion rates from lead to trial and trial to paid customer.
- Collaborate closely with outbound marketing and sales teams to ensure inbound lead quality aligns with ideal customer profiles and revenue objectives.
Qualifications & Experience
- 2 to 4 years of professional experience in Performance Marketing, Growth Marketing, or Paid Media roles.
- Proficiency in managing Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- In-depth knowledge of Google Analytics 4, including conversion tracking and understanding various attribution models.
- Strong foundation in SEO with experience in technical SEO, keyword research, and content optimization.
- Previous exposure to B2B SaaS or startup environments is preferred.
Additional Preferred Skills
- Familiarity with cold email outreach, deliverability, or outbound sales tools.
- Experience with GTM tools such as HubSpot, Apollo, or Clay.
- Exposure to programmatic SEO or scalable content workflows.
Work Logistics
Work location for this role is onsite in Gurugram, Haryana, India.