Performance Management Specialist

Overview

We are currently seeking a Performance Marketing Specialist with demonstrable expertise in scaling direct-to-consumer (D2C) brands. This role involves managing paid advertising campaigns to boost online sales and drive revenue growth. The position is located in Lucknow and requires working from the office.

Key Responsibilities

• Drive revenue growth and scale D2C brands through strategic paid media campaigns.
• Manage full-cycle Google Ads and Meta Ads campaigns including Google Shopping, Performance Max, Search campaigns, Meta Advantage+ Shopping, and Dynamic Catalog campaigns.
• Develop and optimize lead generation campaigns specifically for service-oriented businesses.
• Implement and maintain tracking systems such as GA4, Google Tag Manager (GTM), Meta Pixel, and other conversion tracking tools.
• Enhance Return on Ad Spend (ROAS) by employing data-driven optimization strategies, A/B testing, and funnel analysis.
• Oversee advertising budgets effectively to maximize campaign outcomes.

Preferred Qualifications and Experience

• Minimum 2 to 5 years of hands-on experience in performance marketing, specifically with D2C or eCommerce brands.
• Strong grasp of customer acquisition strategies, online sales funnels, and conversion rate optimization techniques.
• Proven ability to scale marketing campaigns successfully while ensuring profitable ROAS.
• Analytical capabilities to produce comprehensive campaign reports and analyze key performance metrics.

Additional Information

• Immediate joining candidates are preferred.
• Salary range between ₹30,000 to ₹45,000 monthly, negotiated based on interview performance.
• Opportunity to work with dynamic brands from various sectors.
• Hands-on experience managing real advertising budgets in a fast-paced, collaborative environment.
• Strong potential for career advancement and professional development.