Partner Marketing Manager, GBM

About the Team

The Partner Marketing Team operates within Global Business Marketing (GBM) to drive TikTok's expansion via its network of advertising technology, creative, creator, measurement, and commerce partners. This team crafts global marketing strategies and scalable programs that empower partners to extend TikTok's influence, facilitate advertiser uptake of key products, increase TikTok expertise industry-wide, onboard new clients, and upscale awareness of TikTok's offerings and vision globally.

Role Overview

Serving as Partner Marketing Manager, you will steer the global partner marketing strategy, while spearheading initiatives primarily across Global and North American markets. Collaborating with partners from ad technology to commerce ecosystems, your goal will be to design and implement marketing programs that boost product uptake, stimulate demand, and reinforce TikTok as a leader in advertising. You will coordinate closely with Product Partnerships, Product Marketing, Sales, B2B Marketing, Communications, and regional teams to design repeatable and scalable programs that support global execution through North America.

Key Responsibilities

• Formulate and maintain the global partner marketing roadmap, creating scalable frameworks, playbooks, and best practice guides adaptable in various regions.
• Lead execution of partner marketing activities tied to major partner initiatives, translating high-level global priorities into powerful regional programs.
• Collaborate with Product Partnerships to devise joint go-to-market plans with priority allies.
• Develop partner-driven marketing campaigns leveraging the partner ecosystem, client relations, and account-based marketing to fast-track product adoption and advertiser base growth.
• Construct integrated marketing efforts encompassing co-marketing, executive engagement, customer events, webinars, industry activations, digital campaigns, and sales enablement to raise awareness and uptake of TikTok's solutions.
• Identify new ways to harness partner networks' platforms, sales forces, communities, and clients to broaden TikTok’s market presence and generate measurable business gains.
• Champion partner marketing for key TikTok-owned flagship events, partner activities, and important industry moments with clear business goals and measurable results.
• Work alongside Product Marketing, Communications, Sales, and others to amplify launches, success stories, research, thought leadership, and strategic initiatives via partner channels.
• Maintain executive relationships with strategic partners to explore deeper collaboration through innovative marketing and joint initiatives.
• Engage regional marketing teams from APAC, EMEA, and LATAM to exchange best practices, facilitate localization, and expand successful programs worldwide.
• Establish metrics and frameworks to evaluate partner marketing impact, using insights to optimize resources, prove effectiveness, and continuously enhance outcomes.
• Collect insights from advertisers, partners, and markets to influence future product marketing, partnership focuses, and go-to-market strategies globally.

Qualifications

• At least 5 years’ experience in partner marketing, product marketing, B2B marketing, partnerships, or analogous roles within advertising, media, or tech sectors.
• Proven history of collaboration with external partners, creative agencies, or vendors.
• Strong ability to learn quickly, good judgment, creative design thinking, and innovation aptitude.
• Adeptness at operating in uncertain and rapidly changing environments.
• Solid understanding of advertising and media agency industries.
• Familiarity with TikTok ad products and performance-driven marketing strategies.

• Preferred: Experience crafting scalable account-based marketing programs, playbooks, or global initiatives utilized across multiple regions.
• Experience managing executive events, customer programs, industry thought leadership, or flagship marketing campaigns.
• Exposure to working in global organizations with multi-regional collaboration.

Company Overview

TikTok is the premier destination for short-form mobile video globally. The platform fosters creativity and joy, headquartered in Los Angeles and Singapore, with international offices including New York City.

Why Join TikTok

TikTok values creativity and innovation. The company embraces diversity and fosters an environment where teams collaborate to create meaningful impact in a fast-growing tech landscape, continuously learning and innovating. The culture promotes resilience, curiosity, humility, and an "Always Day 1" approach to work, encouraging limitless possibilities.

Diversity and Inclusion

TikTok is committed to an inclusive workplace, embracing diverse perspectives, and reflecting the global communities it serves to inspire creativity and happiness.

Accommodations

The company provides reasonable accommodations during recruitment for disabilities, pregnancy, religious beliefs, or other legally protected reasons upon request.

Compensation and Benefits

The annual base salary range for this role in New York City is between $108,000 and $208,800. The exact pay depends on factors such as experience, skill set, and location. Additional bonuses, incentives, and restricted stock units may also apply. Benefits begin from day one, including medical, dental, vision coverage, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing programs, plus 10 paid holidays, 10 sick days, and 17 days of paid personal time (accrued based on tenure).

Legal and Compliance

Qualified candidates with arrest or conviction records will be considered in line with applicable laws, recognizing job duties that require trust, judgment, and confidentiality of information.