Paid Media Specialist

About the Role

We are seeking a skilled Paid Media Specialist with deep expertise in Google Ads and solid knowledge of Meta advertising. This role involves managing diverse client accounts spanning ecommerce, lead generation, B2B, B2C, services, product brands, and non-profits. Beyond campaign execution, the specialist will evaluate broader business impacts such as lead quality, sales, website experiences, creative strategies, and overall client objectives.

Core Responsibilities

• Plan, develop, execute, and optimize Google Ads campaigns across platforms including Search, Performance Max, Shopping, Demand Gen, Display, and YouTube as applicable.
• Handle campaign budgets, bidding strategies, keyword targeting, audience segmentation, placement choices, feeds, and ad assets.
• Continuously monitor campaign performance and implement data-driven improvements.
• Diagnose key drivers of leads and sales, identify budget waste, and adjust tactics accordingly.
• Create campaigns from the ground up and enhance existing accounts needing better structure or strategy.
• Manage Meta campaigns for prospecting, remarketing, lead gen, and conversions, experimenting with audiences, messaging, creative formats, placements, and campaign structure.
• Bring value with additional experience in LinkedIn or TikTok ads, though this is not mandatory.
• Recommend optimal channels, goals, audiences, and budget allocation aligned with each client's priorities.
• Plan campaigns around product launches, promotions, seasonal trends, and broader business strategies.
• Consider the entire customer journey from initial ad exposure through lead or sale completion.
• Focus on metrics like lead quality, conversion rates, and return on ad spend beyond mere clicks or platform metrics.
• Advocate practical enhancements to landing pages, website workflows, product feeds, and creative materials as required.
• Set up, validate, and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4.
• Implement and maintain tracking for Google Ads, Meta Pixel, and Conversion API with support from web developers.
• Ensure accurate measurement of purchases, form submissions, calls, and inquiries.
• Provide clients with clear, concise data insights, recommendations, and actionable next steps.
• Participate in client reporting, planning, and strategy meetings with clear communication.
• Alert the team early on any concerns about performance, tracking, or budgets to avoid surprises.
• Collaborate closely with strategy, content, design, social media, and development teams to maintain integrated workflows.
• Deliver clear and detailed creative briefs that help other teams align campaigns effectively.
• Stay informed and curious about relevant platform updates and industry trends.

Required Skills and Experience

• Extensive hands-on experience managing Google Ads campaigns with proficiency in various campaign types and platforms.
• Strong working knowledge of Meta Ads Manager.
• Experience running both lead generation and ecommerce focused campaigns.
• Good understanding of marketing funnels, customer journeys, and conversion tracking mechanisms.
• Familiarity with Google Analytics 4 and Google Tag Manager.
• Proven ability to concurrently handle multiple client accounts and budgets.
• Strong planning, optimization, and communication skills—able to articulate strategies and reasoning clearly.
• Well-organized, confident to ask clarifying questions when needed.

Preferred but Not Required

• Experience with LinkedIn Campaign Manager or TikTok Ads Manager.
• Knowledge of LinkedIn Insight Tag or TikTok tracking setups.
• Experience creating or maintaining reports in Google Data Studio.
• Agency experience working across diverse client accounts.

Personal Traits and Work Ethic

• Ability to work independently while maintaining open collaboration and communication with the team.
• Proactive and commercially aware, balancing immediate campaign delivery with forward planning.
• Focuses on outcomes beyond just clicks, cares about post-click business results.
• Reliable, responsive, and takes ownership of responsibilities.
• Communicates clearly and works cohesively within a small, close-knit team.

Work Arrangement

This position is fully remote and can be structured as a full-time role or a fixed monthly retainer depending on mutual agreement. Reliable availability during agreed working hours is essential, especially for ongoing management, planning, reporting, and client meetings. It is not suited for occasional freelance or hourly work. Candidates must have their own appropriate laptop, stable internet, and a professional remote workspace.

About The Juice Creative

The Juice Creative is a South African digital marketing agency delivering integrated paid media, strategy, social media, content, SEO, design, and web services. We prioritize practical results aligned with client goals, fostering an honest, collaborative, and growth-oriented team environment.

What You Can Expect

• A small, skilled team collaborating closely with open communication.
• Diverse client accounts with meaningful strategic input.
• Support from specialists across content, design, strategy, and development.
• Opportunities to influence the development of paid media offerings within the agency.