Marketing Manager

About the Role

This senior marketing position is within a prestigious luxury media company that merges editorial excellence with selective retail offerings. The brand holds a legacy of over 15 years and has reach across 20 international locations, specializing in classic menswear, fine watchmaking, travel, and gentleman's lifestyle arts.

Key Responsibilities

The role demands leadership over comprehensive marketing strategies throughout the sales funnel, integrating owned, earned, and paid channels. Responsibilities include subscriber acquisition and orchestrating campaign initiatives aligned with a bi-monthly editorial calendar. The marketing approach requires sharp focus on efficiency, avoiding unnecessary expenditures and ensuring brand consistency.

Channels and Collaboration

Work encompasses digital marketing efforts on platforms such as Instagram, TikTok, and YouTube, along with managing email automation and customer relationship management systems. Close cooperation with editorial and commercial teams is essential to maintain brand integrity across all communication touchpoints—ranging from newsletter headlines to paid social media advertisements.

Challenges

The role's primary challenge is to promote luxury offerings to a discerning global audience, maintaining high standards in brand messaging equivalent to those upheld by the publication.

Core Expertise

• Brand strategy
• Digital marketing
• Email automation and CRM
• Social media marketing
• Subscriber acquisition and growth
• Campaign management
• Luxury brand positioning
• Marketing across international markets

Contact

Applicants can reach out via corporate email for more information.