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About Xali Organics

Xali Organics is a forward-thinking wellness and beauty brand focused on scientifically-backed formulations, health-conscious ingredients, and compelling brand narratives. The company views beauty not just as superficial but as a holistic health choice. Currently, Xali is entering an exciting phase of growth characterized by innovative and trendy approaches embodying a clean, sophisticated aesthetic.

Role Summary

The Marketing Manager will lead all marketing initiatives, overseeing planning, coordination, and execution of customer marketing strategies. Responsibilities include managing campaigns, email strategies, PR and media relations, and agency oversight to ensure timely delivery of impactful marketing efforts aligned with brand standards.

Key Responsibilities

Lead full-cycle management of marketing campaigns and product launches.
Create clear and detailed briefs for internal teams and external vendors.
Coordinate creative assets, copy, and timelines for seamless campaign execution.
Maintain and manage marketing calendars and schedules.
Develop and implement email and SMS marketing strategies, collaborating with email agencies.
Optimize customer journeys, lifecycle campaigns, promotional communications, and monitor performance metrics.
Steer product seeding, media outreach, PR agency relations, and earned media activities.
Organize product award submissions and support influencer gifting programs.
Establish and refine marketing processes to ensure project delivery within scope, time, and budget.
Coordinate cross-functional activities across teams and agencies.
Manage external marketing partners including PR and email agencies, ensuring clarity in briefs and quality of deliverables.
Oversee reporting on marketing KPIs, translating data into actionable strategies for growth.

Required Skills and Experience

At least 2 years' experience in direct-to-consumer marketing, preferably in beauty or wellness sectors.
Proficiency in marketing analytics and data-driven strategy development.
Expertise in CRM and ESP systems, including segmentation, lifecycle flows, and customer engagement.
Experience managing paid media agencies and optimizing campaign performance.
Demonstrated ability to run influencer programs and execute high-impact campaigns.
Strong instincts for content and thorough understanding of social media landscapes.
Exceptional communication and stakeholder management abilities.
Comfort in fast-paced, rapid growth environments.

Work Environment and Culture

Hybrid working conditions offering flexibility.
Supportive, collaborative, fast-moving culture with autonomy and trust.
Values-driven environment emphasizing beauty as a holistic health choice reflecting customer values.

Why Join Xali?

Contribute to a brand reshaping modern beauty and wellness concepts.
Lead the marketing function with clear opportunities to influence business growth.
Collaborate with passionate creatives, strategists, and founding team members.
Experience a flexible work setting focused on purpose and career advancement.

Marketing Manager