Marketing Manager

Role Overview

This position demands comprehensive strategic marketing leadership focused on digital growth and brand development in the Jordanian market. The role encompasses the creation of annual marketing plans, budget management, digital campaign oversight, and collaboration with various stakeholders to execute innovative marketing initiatives.

Key Responsibilities

• Formulate the annual marketing strategy emphasizing digital expansion across projects.
• Monitor and assess marketing strategy execution, reporting on key performance indicators.
• Develop and manage the yearly marketing budget aligned with business objectives.
• Stay abreast of market trends and competitor digital activities to drive innovation.
• Strengthen brand presence across traditional and digital advertising channels within Jordan.
• Use data-driven insights and customer analytics to enhance brand positioning and perception.
• Plan, oversee, and optimize digital marketing efforts across platforms such as Meta, Google, and programmatic channels.
• Evaluate digital media strategies and campaign results utilizing tools like Google Analytics and Meta Ads Manager.
• Adjust paid media tactics based on frequent performance reviews.
• Lead social media strategy development and implementation for all projects.
• Grow organic and paid social reach through partnerships, influencer collaborations, and co-posting with operators and tenants.
• Execute SEO/SEM and website enhancements to boost visibility and lead acquisition.
• Incorporate AI-based tools for content creation, targeted marketing, and performance improvements.
• Ensure achievement of annual qualified lead generation targets supporting sales growth.
• Guide creative campaign development ensuring digital optimization and brand consistency across print, online, and on-site assets.
• Manage photoshoot activities and visual resource libraries.
• Partner with agencies to produce engaging, localized digital content.
• Coordinate co-branded marketing efforts with operators and tenants and assimilate operator marketing plans into overall strategy.
• Oversee public relations including media liaison and government communication.
• Supervise third-party agencies ensuring deliverables meet agreed KPIs and timelines.
• Collaborate with internal teams (sales, leasing, operations) to harmonize marketing plans.
• Manage vendor invoicing and payment processing through Oracle.
• Track campaign budgets, return on investment, and cost-effectiveness rigorously.

Qualifications and Experience

• Bachelor’s degree in Marketing Communications, Multi-Media, or Journalism is required.
• Advanced degrees such as a Master’s or MBA are preferred.
• 10 to 12 years of marketing or advertising experience, including a minimum of 3 years in managerial roles.
• Experience within marketing agencies or event companies is highly valued.

Skills and Competencies

• Strong project management capabilities.
• Proficient in budgeting and procurement workflows.
• Excellent verbal, written, multimedia, and digital communication skills.
• Demonstrated leadership in managing complex teams and projects.
• Effective prioritization of multiple complex initiatives.
• Problem-solving aptitude.
• Skilled negotiator.
• Basic financial knowledge.
• Project management expertise.