Influencer Marketing Manager

About Hi-Altitude Brands

Hi-Altitude Brands, through its leading label Stonehenge Health, operates as a rapidly expanding direct-to-consumer supplement company dedicated to enhancing health and vitality. The company prides itself on premium, scientifically validated products featuring clinically tested branded components that distinguish it from competition. These products are available via the company's website, Amazon, and Walmart, serving a national customer base.

As a completely remote workforce, Hi-Altitude Brands fosters autonomy, responsibility, and outcome-driven performance. Team members thrive in fast-paced environments with continual experimentation and high accountability, where their contributions directly influence success.

Role Overview

The Influencer Marketing Manager will architect and oversee the creator program for Stonehenge Health and other brands in the portfolio. This position involves cultivating authentic relationships with influencers ranging from nano to macro tiers, aiming to scale the brand through trusted voices rather than isolated partnerships.

Key accountabilities include sourcing and onboarding creators, executing and refining partnerships, managing affiliate, gifting, and ambassador programs, securing content rights, and ensuring a continuous flow of creator content to enhance both organic and paid marketing channels. Collaborating closely with Creative, Social Media, Paid Media, and Lifecycle teams, this role seeks to identify and grow partnerships that yield both brand expansion and measurable results.

Responsibilities

• Identify and engage creators across all levels, building ongoing partnerships through negotiation and evaluation.
• Develop comprehensive influencer briefs, manage campaign schedules and deliverables, and nurture daily creator relationships.
• Establish and maintain a reliable stream of user-generated and creator content to support multiple marketing channels.
• Handle rights acquisition, ensure compliance with FTC and regulatory standards, coordinate whitelisting and paid content amplification, monitor key performance indicators like CPA and growth metrics.
• Collaborate with cross-functional teams to maximize the impact of creator-generated content throughout marketing efforts.

Requirements

• 4 to 6+ years of direct experience managing influencer or creator programs for consumer brands, preferably in health, wellness, beauty, or consumer packaged goods.
• Proven expertise in building and expanding creator programs end-to-end, beyond agency management.
• Skilled negotiator handling contracts, budgets, content deliverables, usage rights, and exclusivity agreements.
• Advanced knowledge of TikTok, Instagram, and YouTube influencer ecosystems, including performance metrics and content strategies.
• Practical involvement in creative conceptualization and execution from ideation through deployment.
• Ability to analyze campaign data to produce actionable insights and optimize effectiveness.
• Familiarity with FTC disclosure policies and experience working within regulated product categories.
• Experience with creator whitelisting, TikTok Spark Ads, usage rights, and leveraging creator content in paid media channels.
• Proficient use of influencer marketing tools for creator sourcing, tracking, measurement, and compensation.
• Strong communication and interpersonal skills.
• Comfortable working remotely across distributed teams, with preference for candidates near Los Angeles, CA.

Preferred Qualifications

• Existing connections with influencers in health, wellness, or supplements sectors.

Compensation and Benefits

The position offers a competitive annual salary between $110,000 and $125,000, complemented by eligibility for performance bonuses.

• Flexible paid time off plus nine company holidays per year.
• Paid vacation day on employee's birthday.
• Fully company-funded medical, dental, and vision insurance.
• Life insurance and short-term disability coverage at no employee cost.
• 3% employer contribution to 401(k) regardless of employee contributions.
• Matching charitable donations up to $2,500 annually.
• An annual $1,200 stipend for home office expenses.
• Recognition and rewards programs for employee achievements.
• Pet insurance coverage.
• Access to employee product samples and discounts.
• Professional development funding.
• Subscription to the Calm app provided free.

Equal Opportunity

Hi-Altitude Brands welcomes diversity and is committed to fostering an inclusive and supportive work environment for all employees.