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About Cherry Pick

Cherry Pick is a female-led, comprehensive influencer marketing firm collaborating with leading names in gaming, lifestyle, travel, and entertainment. The company differentiates itself by cultivating trusted global relationships with creators, their agents, and managers to facilitate ideal partnerships between prominent brands and influencers, rather than managing talent directly or via a fixed roster. Cherry Pick prides itself on creativity, integrity, and delivering tangible outcomes.

Role Summary

As an Influencer Marketing Manager in our Performance Team, you will design and oversee influencer campaigns that meet our clients' marketing targets. This position predominantly serves mobile gaming clients, working with top-tier game publishers to execute campaigns. You'll also engage with performance-oriented campaigns spanning apps and consumer brands, applying performance marketing principles across diverse sectors.

Responsibilities

Strategize influencer campaigns focused on acquisition metrics such as CPI, CPA, ROAS, installs, and retention.
Define target demographics and select influencers based on budget, brand fit, and expected performance rather than just follower counts.
Plan campaign schedules, budgets, and goals ensuring alignment with client expectations.
Source and recruit suitable influencers across platforms like Instagram, YouTube, and TikTok.
Expand and nurture Cherry Pick's network of high-performing influencers specialized in performance marketing.
Build and maintain long-term relationships with influencers and agencies for successful executions and future collaborations.
Negotiate collaboration terms covering compensation, deliverables, and exclusivity.
Maintain continuous communication with influencers ensuring timely delivery and campaign compliance.
Create detailed influencer briefs including objectives, target audiences, and messaging.
Manage campaign processes involving clients and influencers, ensuring professionalism and effective collaboration.
Collaborate on creative concept development aligned with campaign goals and brand voice.
Provide guidance and review content drafts for compliance and brand consistency prior to posting.
Ensure adherence to advertising standards, FTC/ASA guidelines, and proper disclosure in influencer content.
Oversee contracts to protect brand interests and uphold ethical partnerships.
Monitor daily campaign performance metrics such as CPI, CPA, CTR, ROAS, retention, and engagement.
Identify successful creative trends and influencer patterns to suggest scaling.
Maintain thorough campaign tracking and produce comprehensive end-of-campaign reports with strategic insights.
Manage and optimize influencer marketing budgets for maximum ROI.
Stay informed on industry trends, emerging platforms, and competitor activities to innovate marketing strategies.
Coordinate influencer participation in real-life events (e.g., product launches, influencer dinners, tournaments) ensuring smooth integration and briefing.

Qualifications

3 to 5 years’ experience in influencer marketing, preferably within performance marketing or digital advertising.
Strong analytical ability using performance data and metrics to optimize campaigns.
Understanding of influencer marketing as a growth channel, with enthusiasm for experimentation and scaling successful tactics.
Highly organized with proficiency in campaign tracking, project management, and budgeting.
Ability to manage multiple concurrent campaigns efficiently.
Located in the EST or CST time zones and comfortable collaborating across multiple time zones in a fast-paced environment.

Benefits

Competitive medical coverage and 401(k) plan with company contributions.
15 paid holidays, 5 paid sick days, plus statutory holidays to support work-life balance.
Remote-first work arrangement with flexibility to work fully from home.
Summer Flexi Fridays offering shorter workdays in July and August.
Birthday gesture from the company celebrating your special day.

Influencer Marketing Manager (Performance Team)