Google Ads Specialist

About the Role

Lascade is seeking a driven Google Ads Specialist to enhance customer acquisition strategies across a diverse range of software products including AI tools, mobile applications, travel tech, subscription services, and digital offerings. This position demands an expert in Google Ads who can develop data-backed acquisition strategies, optimize campaigns effectively, and contribute to business growth.

Key Responsibilities

• Design, implement, and refine Google Ads campaigns across Search, Display, YouTube, Performance Max, Demand Gen, and App campaigns.
• Conduct thorough keyword research to target high-intent customer segments.
• Structure campaigns for scalable growth while maintaining profitability.
• Enhance key performance metrics including CTR, Quality Score, Conversion Rate, CPA, CAC, and ROAS.
• Develop and adjust audience targeting, bid management, and campaign segmentation for optimal results.
• Conduct A/B testing on various elements such as ad copy, landing pages, bidding approaches, and campaign frameworks.
• Track and analyze campaign performance and generate business-focused reports with actionable insights.
• Collaborate with teams in Product, Design, Content, and Engineering to boost landing page effectiveness and conversion rates.
• Ensure precise conversion tracking with tools like Google Analytics 4, Google Tag Manager, and Google Ads.
• Identify and explore new markets and customer segments internationally to maximize opportunities.
• Keep abreast of the latest Google Ads updates, best practices, and digital marketing trends.

Requirements

• Two to five years of substantial experience managing Google Ads campaigns.
• Deep knowledge of Search, Performance Max, Display, YouTube, and App advertising formats.
• Proven ability in handling advertising budgets aligned with clear business outcomes.
• Expertise in keyword research, bid strategy development, audience targeting, and ongoing campaign optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking implementation.
• Strong analytical mindset with excellent problem-solving capabilities.
• Competent in recognizing opportunities for growth by interpreting campaign data.
• Excellent communication skills to deliver comprehensive reports and insights.

Desirable Qualifications

• Google Ads Certification is advantageous.
• Experience promoting SaaS, mobile apps, or subscription-based products.
• Familiarity with Google Merchant Center.
• Knowledge in landing page optimization and conversion rate optimization (CRO).
• Background in SEO and broader digital marketing principles.
• Experience leveraging AI tools to enhance campaign outcomes and reporting precision.

Why Work With Lascade?

• Opportunity to manage Google Ads for numerous global software offerings.
• Work within expanding international markets with significant growth potential.
• High job ownership impacting direct business results.
• Collaboration with multidisciplinary teams including Product, Growth, Design, and Engineering.
• Encouragement to propose and test innovative campaign strategies freely.