Ecommerce Advertising Specialist
Pune, Maharashtra, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 گھنٹے قبل
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About UrbanGabru
UrbanGabru is a men’s lifestyle brand dedicated to breaking typical stereotypes related to men’s fashion and grooming in India. The company empowers modern men interested in style and self-care by offering high-quality grooming products and content designed to boost confidence in everyday life. The vision is to create a vibrant community of urban men who appreciate personal style and accessible grooming solutions.
Role Overview
The Ecommerce Advertising Specialist will be responsible for planning, executing, and enhancing advertising campaigns across various major e-commerce platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart. This role involves managing marketplace advertising tools, monitoring critical campaign metrics, optimizing product visibility, and collaborating with internal teams to support revenue growth.
Key Responsibilities
- Develop, implement, and optimize ads on Amazon, Flipkart, and other e-commerce marketplaces.
- Handle advertising accounts and tools specific to these marketplaces.
- Track and analyze daily campaign performance indicators including budgets, impressions, clicks, conversions, ACOS, TACOS, ROAS, and sales figures.
- Improve product listings, choose relevant keywords, set bids, and select ad placements that maximize visibility and conversions.
- Collaborate with creative and catalog teams to coordinate banners, advertising creatives, and product content.
- Provide comprehensive weekly and monthly campaign performance reports with strategic insights.
- Observe competitor activity, pricing strategies, promotions, and overall market trends to inform campaign tactics.
- Work synergistically with the ecommerce team to meet and exceed growth and revenue goals.
Qualifications & Skills
- Between 1 and 3 years of professional experience in e-commerce advertising or marketplace performance marketing.
- Practical expertise with Amazon Ads, Flipkart Ads, and related marketplace advertising platforms.
- Deep understanding of key marketing performance metrics such as ACOS, TACOS, ROAS, CTR, CPC, conversion rates, and sales analysis.
- Advanced skills in Excel and other marketplace analytics tools.
- Experience working with D2C brands or within the Beauty & Personal Care sector is advantageous.