E-Commerce Marketing Assistant Manager

Overview

We are seeking a proactive E-Commerce Marketing Assistant Manager to design and implement marketing strategies that boost online sales, expand customer base, and enhance brand visibility across e-commerce channels.

Key Duties

• Develop and execute comprehensive e-commerce marketing campaigns.
• Continuously analyze campaign metrics such as sales volume, website traffic, conversion rates, advertising expenditures, and overall ROI.
• Oversee the full management of advertising accounts with budget responsibility.
• Generate innovative campaign concepts for product launches, special deals, and seasonal promotions.
• Lead TikTok marketing efforts including content creation, paid ads, live streaming events, and influencer collaborations.
• Coordinate promotional activities across platforms like TikTok Shop, Shopee, Lazada, and the organization's website.
• Interpret customer behavior, market dynamics, and competitor strategies to optimize marketing actions.
• Propose and implement enhancements to advertisements, product pages, promotional offers, and marketing content.
• Collaborate with influencers, affiliate marketers, and external agencies when necessary.
• Compile detailed reports on campaign progress and devise actionable plans.

Candidate Profile

• Holder of a diploma or degree in Marketing, E-Commerce, Business, or related discipline.
• Minimum of three years' experience in e-commerce or digital marketing roles.
• Demonstrated expertise in marketing and selling tangible consumer goods online.
• Hands-on familiarity with TikTok's platform, ideally encompassing TikTok Shop, Ads, or LIVE functionalities.
• Additional experience with TikTok Ads, Meta Ads, or Google Ads platforms is advantageous.
• Ability to creatively conceive campaign ideas and translate them into structured execution plans.
• Comfortable managing sales targets, advertising budgets, and monitoring campaign results.
• Strong skills in communication, coordination, and project management.
• Highly proactive, commercially aware, and adaptable within a fast-paced environment.

Preferred Background

• Experience within beauty, skincare, haircare, slimming, wellness, or fast-moving consumer goods sectors.
• Track record of managing influencers, affiliates, or content creators.
• Proven involvement in livestream events and major e-commerce sale campaigns.
• Experience leading junior team members or managing multiple stakeholder relationships.

Performance Metrics

• Growth in online sales figures.
• Campaign revenue and advertising spend efficiency.
• Ability to attract new customers and improve conversion rates.
• Strong performance on TikTok Shop and livestream sales channels.
• Increase in website/app traffic, social media followers, and audience engagement.
• Successful handling and delivery of product launches and promotional activities.
• Implementation rate and quality of new marketing campaign concepts.

Ideal Candidate Traits

The successful candidate will demonstrate initiative beyond provided directives by independently suggesting new ideas, spotting market opportunities, and taking full responsibility for managing campaigns from inception to conclusion.