Digital Strategist

About The Role

Join as a Digital Strategist to play an essential part in driving successful adoption of marketing technology platforms by enhancing employee engagement, optimizing operational models, and fostering lasting change. Collaborate with Adobe’s top enterprise clients to lead their digital marketing transformation through innovations in technology, business workflows, organizational frameworks, and workforce skills.

Key Responsibilities

• Lead digital transformation initiatives emphasizing change management, operating model development, and organizational design refinement.
• Collaborate with executive leaders to align digital strategies with overarching business objectives.
• Conduct discovery workshops and strategy sessions to identify requirements and co-develop solutions.
• Prepare and deliver persuasive presentations, strategic plans, and value assessment frameworks for executives.
• Implement structured change management approaches such as Prosci to facilitate technology adoption.
• Develop practical change management materials including communication plans, sponsor engagement roadmaps, training schedules, and resistance mitigation strategies.
• Evaluate organizational readiness for change, perform impact assessments, and create stakeholder engagement plans.
• Assist project groups in integrating change management activities within delivery timelines.
• Design and implement future operational frameworks, team configurations, and process workflows.
• Guide senior leadership and managers in becoming effective change advocates.
• Support creation and execution of user adoption training programs.
• Contribute to the growth and evolution of the Digital Strategy & Performance practice by sharing expertise and mentoring colleagues.
• Work closely with delivery and partnership teams to ensure smooth execution of initiatives.

Qualifications and Skills

• Over 10 years’ experience in digital strategy, marketing technology, or business transformation roles.
• Demonstrated success managing large-scale change and adoption programs.
• Strong executive communication skills across verbal, written, and visual formats.
• Familiarity with Adobe Experience Cloud or comparable platforms like Salesforce and Oracle.
• In-depth knowledge of digital marketing strategies and marketing operations.
• Experience within key sectors such as retail, finance, travel, or media.
• Proven ability to create and present value-driven business cases.
• Excellent problem-solving, analytical thinking, and stakeholder relationship management abilities.
• Preferred Certifications:
  • Prosci Change Management Certification
  • APMG International Change Management Certification
  • Knowledge of project and portfolio management tools and strategies
• Additional traits include strong collaboration skills, resilience, adaptability to ambiguity, strategic organization, tactical execution, ability to influence diverse groups, and a commitment to delivering measurable client value through transformation.

About Adobe

Adobe is a leader in providing innovative platforms and tools that enable creativity, productivity, and personalized customer experiences globally. Our offerings include Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio powered by AI and human ingenuity. With a global workforce of over 30,000 employees, we are committed to fostering a culture where everyone is empowered to make an impact and innovate continuously.

Diversity & Inclusion

Adobe is an Equal Employment Opportunity employer dedicated to diversity and inclusion. We ensure no discrimination based on any protected characteristics and provide accommodations for applicants with disabilities to participate fully in our hiring process.

AI in Hiring

Our selection process emphasizes authentic representation of candidates’ skills and thinking. The use of AI or recording tools during live interviews is prohibited unless expressly permitted for accommodations, ensuring fairness and integrity in evaluations. Adobe encourages innovation with AI and offers clear guidelines on its appropriate use during the hiring journey.