Digital Marketing Trainer

About the Role

Bimco Services Private Limited is seeking a knowledgeable and enthusiastic Digital Marketing Trainer to educate students in practical and industry-relevant digital marketing skills. The ideal candidate will be able to clearly explain concepts, conduct interactive sessions, and guide students towards becoming job-ready in the digital marketing landscape.

Key Responsibilities

• Deliver digital marketing lessons through classroom and online formats.
• Develop lesson plans, presentations, and supporting study material.
• Train students through practical projects and real-world examples.
• Administer assignments, quizzes, and various assessments.
• Assist students in designing and executing digital marketing campaigns.
• Educate students on the usage of popular digital marketing tools and software.
• Regularly update course content to keep pace with the latest industry developments.
• Provide career guidance and interview preparation support to students.
• Track and maintain attendance, student progress, and training documentation.
• Collaborate with institute management for course planning and continual improvement.

Subjects Covered

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing including Google Ads
• Social Media Marketing across Facebook, Instagram, and LinkedIn
• Content Marketing strategies
• Email Marketing techniques
• YouTube Marketing essentials
• Google Analytics and Search Console usage
• Application of AI Tools in Digital Marketing
• Affiliate Marketing methods
• E-commerce Marketing fundamentals
• Website basics using WordPress
• Lead Generation tactics
• Online Reputation Management (ORM)

Qualifications and Experience

• Bachelor's degree in Marketing, Business, IT, or related disciplines is required.
• Certification in Digital Marketing is preferred.
• 1 to 3 years of experience in digital marketing or as a digital marketing trainer.
• Strong communication and presentation capabilities.
• Hands-on expertise with SEO, Google Ads, Meta Ads, Analytics, and WordPress.
• Capability to conduct interactive practical sessions.

Skills Required

• Effective teaching and communication abilities.
• Strong presentation and classroom management skills.
• Good problem-solving aptitude.
• Up-to-date knowledge of current digital marketing trends.
• Mentorship and student engagement skills.
• Basic proficiency in MS Office and internet navigation.

Working Conditions and Salary

The work schedule will be as per the institute’s timetable. Compensation will be aligned with experience and company standards, ranging from 6000 to 20000 INR monthly.