Digital Marketing Manager

Overview

We seek a driven Digital Marketing Manager to design, implement, and refine our digital marketing initiatives over various online platforms. The successful candidate will display strong analytical abilities, inventive problem-solving skills, and practical experience in enhancing traffic, user engagement, and conversion rates.

Key Duties

• Create and implement comprehensive digital marketing strategies aligned with company objectives.
• Oversee and refine campaigns involving SEO, SEM, social media, email, display, and content marketing.
• Initiate, execute, and track paid advertising campaigns on platforms like Google Ads, Meta, and LinkedIn.
• Evaluate marketing performance data and generate reports with actionable recommendations.
• Improve website content and landing pages to maximize SEO effectiveness and user conversion.
• Direct social media strategies, content schedules, and engagement with online communities.
• Work collaboratively with designers, content developers, and outside marketing agencies.
• Handle marketing budgets to achieve optimal return on investment.
• Keep up with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or an allied discipline.
• Between 3 to 6 years of relevant experience in digital or performance marketing roles.
• Proficient understanding of SEO, SEM, Google Analytics, and automation tools for marketing.
• Experience managing paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn platforms.
• Strong skills in data interpretation, analysis, and reporting.
• Excellent verbal and written communication paired with project management capabilities.

Preferred Qualifications

• Background in e-commerce or B2B marketing environments.
• Familiarity with CRM systems and email marketing software.
• Basic knowledge of HTML/CSS and content management systems like WordPress and Shopify.
• Certifications such as Google Ads, Google Analytics, or Meta Blueprint preferred.