Demand & Campaigns Lead, EMEA

About Us

Notion is a collaborative AI-powered workspace where teams and agents synchronize their knowledge, projects, meetings, and AI tools, enabling faster and clearer work without fragmentation. Serving millions from individuals to large enterprises, Notion aims to create enduring tools that fundamentally enhance how people collaborate in the AI era, emphasizing craftsmanship and human-centered work.

Role Overview

This leadership position drives Notion's expansion throughout the EMEA region by managing the integrated marketing functions that fuel go-to-market strategies and convert them into tangible pipeline and revenue. The role involves guiding a diverse team across digital, demand generation, content, and campaign management, overseeing the entire process from regional narrative development to measurable growth.

Key Responsibilities

• Lead and nurture a cross-disciplinary marketing team, fostering a culture prioritizing quality, agility, and responsibility.
• Develop and own the EMEA content and campaign storytelling by establishing messaging frameworks grounded in authentic customer challenges, use cases, and results, producing reusable content assets for multiple channels and markets.
• Direct the regional demand generation efforts across self-service and sales-assisted segments, implementing repeatable programs with clear positioning and measurable links to revenue.
• Coordinate market launches and flagship campaigns by adapting global narratives into localized messaging, toolkits, and channel strategies, ensuring alignment of timelines and materials across the region.
• Collaborate with Country Marketing, Storytelling, Sales, and global Product Marketing teams to ensure cohesive and consistent communication across markets.
• Implement AI-driven processes to streamline research, content creation, localization, and iterative asset development while maintaining accuracy and relevancy.
• Continuously analyze funnel metrics, customer feedback, and engagement data to refine messaging and campaigns, reporting effectiveness, and advocating for necessary adjustments.

Required Qualifications

• Over 12 years in B2B marketing, including significant ownership of content strategy and demand generation in fast-growing or enterprise SaaS settings.
• Proven track record in building and leading multi-disciplinary marketing teams, with strong hiring and leadership capabilities in ambiguous environments.
• Expertise in creating compelling narratives and scalable marketing toolkits, demonstrating deep customer empathy.
• Hands-on experience managing and optimizing diverse demand generation channels such as paid media, email, webinars, and outbound outreach, with strong understanding of funnel analytics and revenue attribution.
• Active and proficient use of AI technologies to enhance marketing workflows and lead their implementation within teams.
• Extensive knowledge of EMEA markets, including executing cross-border campaigns with attention to localization, cultural differences, and varied go-to-market approaches.
• Strong cross-functional collaboration skills, able to influence and align global and regional stakeholders without direct authority.

Additional Desirable Attributes

• Familiarity and comfort using Notion’s platform.
• Business-level proficiency in French or German languages.
• Experience working within freemium business models.

Equal Opportunity and Accommodations

We are committed to diversity and inclusion, encouraging applications even if some requirements are unmet. We employ without discrimination concerning any legally protected characteristic and consider applicants with criminal histories consistent with laws. Reasonable accommodation requests are welcome during the application process.

On AI

While deep AI expertise is not mandatory for all roles, intellectual curiosity and practical use of AI as a tool for enhanced productivity are expected. Employees are encouraged to integrate AI not as a novelty but as a genuine collaborator to improve work outcomes.