Creative Strategist (Freelance, Part-time)

About the Company

Happy Mammoth is a rapidly expanding natural food-tech company operating across the United States, Australia, and Europe. The business develops, manufactures, and sells supplements focused on gut health, digestion, and the microbiome, with performance marketing playing a major role in growth.

Role Overview

This position is strictly centered on paid acquisition and performance creative, not brand building or content production. The ideal candidate is a creative strategist with a direct-response mindset, preferably someone who began in copywriting and later moved into performance creative strategy.

Work Arrangement

This is a part-time freelance contractor role. Applicants should be able to work during EU business hours (GMT).

Experience Preference

B2C and DTC background is required, and experience in supplements or health products is a strong advantage.

What You Will Do

• Take ownership of creative strategy for paid media campaigns, with a strong focus on Meta.
• Build angles, hooks, messaging systems, and campaign variations.
• Use performance metrics such as CTR, CPA, CVR, and ROAS to guide creative choices.
• Create and improve roadmaps for creative testing.
• Work with copywriters, editors, and designers to brief, review, and refine assets.
• Study top-performing and underperforming creatives to identify patterns and scale effective concepts.
• Drive ongoing performance gains through structured testing and experimentation.

What They Are Looking For

• Background in performance marketing creative.
• Strong copywriting ability, especially for ads, hooks, and messaging.
• Practical experience collaborating with media buyers.
• Confidence in owning business outcomes, not just producing deliverables.
• Solid understanding of direct-response principles and consumer psychology.
• Ability to work quickly, test frequently, and iterate based on results.

Requirements

• Senior-level experience in performance creative and/or direct-response copywriting.
• Prior work in paid media environments, with Meta experience required.
• Strong grasp of conversion-oriented creative and testing methodology.
• Excellent English skills; CVs must be submitted in English.
• Ability to work independently in a fast-moving remote environment.
• Availability during EU working hours (GMT).

Why This Role

• Competitive compensation suited to senior performance roles.
• Fully remote setup with clear responsibility and ownership.
• Chance to contribute to large-scale, high-impact performance campaigns.
• Flexible part-time arrangement that can fit around your schedule.

Additional Information

This role is focused on what drives conversion rather than what simply looks attractive. The hiring team emphasizes accountability, speed, and measurable impact. The application materials must be in English.