Creative Strategist

About the Role

Join Propel’s partnership with an innovative wellness application combining neuroscience and immersive technology to help users achieve deep states of meditation without extensive practice. This science-driven platform utilizes light, color, and visual stimulation, developed alongside neuroscientists from premier universities in Germany and the UK, to provide personalized sessions featuring geometric patterns, cosmic visuals, and tunnel-vision effects adapted to the user's current mental state.

Key Responsibilities

• Lead the entire creative strategy cycle, encompassing performance data review, hypothesis development, creator briefing, and launching polished creative assets.
• Analyze audience and platform data to discern effective content, market saturation, and opportunities for testing new approaches.
• Oversee relationships with creators and influencers through briefing, iterative feedback, and finalizing materials ready for deployment by the performance marketing team.
• Develop and maintain systematic creative testing and asset generation processes to meet high frequency content demands on Meta platforms.
• Leverage AI technologies thoughtfully to streamline workflows and eliminate production bottlenecks, while advising on tool integration within the creative stack.
• Collaborate closely with company founders and the marketing performance team to ensure creative outputs directly support growth objectives.

Qualifications and Skills

• Proven experience in B2C marketing, preferably within ecommerce, mobile applications, or wellness industries.
• Blend of analytical acumen and creativity: capable of interpreting data, hypothesizing, and generating innovative ideas for testing.
• Confident in managing creators and influencers comprehensively, beyond simple briefing, ensuring high-quality output.
• Effective use of AI tools to enhance creative production, integrating them into everyday workflow rather than as gimmicks.
• A systematic thinker who builds scalable creative processes rather than isolated content pieces.
• Ability to thrive in an early-stage startup environment, taking ownership and making significant impacts from the onset.

Additional Details

Location: Fully remote for UK-based candidates; Bristol residence is advantageous but not mandatory.

Compensation: £75,000 plus additional benefits package.

This is a unique opportunity to be the primary creative strategist for a leading wellness app, working directly with the founders to elevate paid media creative from competent to world-class.