Content Writer

About the Role

We seek a passionate Content Executive to join our expanding marketing team. This position is ideal for a content creator enthusiastic about crafting engaging, informative, and SEO-optimized materials that boost brand reputation and establish our real estate and letting agency as a trusted leader in the market.

Key Responsibilities

• Develop and edit original and AI-assisted content for various platforms, including websites, pay-per-click ads, social media channels, email marketing, and print materials such as brochures and posters.
• Implement effective SEO strategies within all written materials to enhance organic search traffic and elevate search rankings.
• Support content calendar creation and uphold consistent messaging aligned with brand identity across platforms.
• Conduct comprehensive research on market trends, SEO keywords, competitor activities, and customer needs to inform relevant content production.
• Maintain brand tone and guidelines to ensure uniformity in all communications.
• Manage social media content, strategize engagement, and maintain active community interaction.
• Utilize analytics tools to evaluate content impact and drive improvements based on insights.
• Collaborate closely with stakeholders to align content initiatives with business objectives and audience requirements.

Candidate Requirements

• At least four years of experience in content creation, preferably within the real estate, property, or related sectors.
• Exceptional writing skills with the ability to produce concise, interesting, and clear copy.
• Proficiency in using AI-powered content tools to enhance writing while preserving brand consistency and tone.
• Good understanding of SEO, including keyword research and on-page optimization techniques.
• Experience writing for digital formats such as emails, blogs, social media, and websites.
• Detail-oriented with strong proofreading and editing capabilities.
• Creative mindset with adaptability to tailor content for diverse audiences and channels.
• Strong organizational skills to manage numerous projects and deadlines simultaneously.
• Collaborative, proactive team player comfortable working in a dynamic team environment.
• Preferred experience with graphic design software and content management systems like Canva and WordPress, plus a basic knowledge of HTML.