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Overview

Teaching Socials stands as one of the fastest-growing consulting firms across the DACH region, specializing as the top advisory entity for Personal Brands in finance and real estate sectors.

Role & Impact

As a Content Director, you will be the strategic architect behind our entire content framework, tasked with not just creating content but forging dominant market-leading brands.

Key Responsibilities

Develop comprehensive strategies for multi-channel presence including Instagram, TikTok, and YouTube.
Create content formats, series, and distinct brand positioning.
Conduct trend research and ideation to lead rather than follow market shifts.
Craft hooks, scripts, and viral content mechanisms.
Narrate compelling stories centered on building a 100-million-euro company.
Analyze watch-time, viewer drop-offs, and content performance data.
Derive actionable insights from creator analytics to fine-tune strategies.
Integrate AI-based tools in ideation, scripting, and data analysis, embracing an AI-first approach.
Iterate, test, and scale content formats effectively.
Manage a structured content calendar diligently.
Develop content by leveraging interviews and raw footage.
Be present onsite in the Mannheim/Hockenheim office to collaborate actively.
Participate in front of the camera as part of content delivery.
Work closely with editing, social media, and leadership teams.
Establish scalable content systems for sustained growth.

Requirements

Have content creation as an intrinsic part of your identity beyond a mere job.
Possess deep knowledge of viral content strategies and platform algorithms.
Exhibit a keen sense for trends, engaging hooks, and storytelling techniques.
Showcase proven content success backed by concrete performance metrics.
Experience in building personal brands or creator channels.
Think natively of platforms like TikTok, Instagram, and YouTube.
Adopt an AI-first mindset.
Understand basic editing concepts such as timing, captions, and B-roll usage.
Comfortable and experienced in appearing on camera.
Have grown your own channels independently.
Maintain high energy levels and a strong willingness to learn.
Demonstrate a 'student mentality' with full ownership of tasks.
Willingness to relocate to Mannheim.
Commit fully with 100% dedication.

What We Are Not Looking For

Traditional social media managers lacking strategic vision.
Candidates with no measurable content achievements.
Individuals producing content without understanding performance.
Pure copywriters focusing solely on emails, funnels or landing pages.
Those lacking ambition for growth.

Additional Information

This position requires physical presence at the Mannheim/Hockenheim office and involves both strategic leadership and hands-on content creation, including on-camera involvement. The role emphasizes a blend of creativity, data-driven optimization, and trendsetting in the personal branding space within finance and real estate industries.

Content Director

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