Consultant, Marketing Analytics & Insights

About CAA Club Group

CAA Club Group is dedicated to ensuring Member safety across various situations such as on roads, at home, or during travel. Serving over 2.6 million Members in Ontario and Manitoba, we champion causes related to road safety, infrastructure, environmental issues, seniors' mobility, and consumer protection. Our associates collaborate to foster a positive workplace culture focused on achieving the best outcomes for our Members. As part of the CAA Club Group of Companies, we embrace a mission-driven work environment.

Why Join Us

• Enjoy work-life balance supported by an acclaimed holistic wellness program.
• Access continuous learning opportunities via our corporate curriculum and education reimbursement initiative.
• Benefit from attractive rewards, travel incentives, and discounts on products and services.
• Participate in pay-for-performance and premier recognition programs.
• Gain competitive benefits including a defined contribution plan and personal spending accounts.

Key Roles and Responsibilities

• Support marketing campaign and project planning by clarifying goals, identifying target and exclusion criteria, and ensuring accurate data format specifications.
• Create customer profiles utilizing demographic, geographic, and psychographic data from both first- and third-party sources.
• Streamline operations by automating recurring list extractions and Power BI reports.
• Provide analytics consulting to optimize marketing strategies focused on precise customer targeting through appropriate products, channels, and timing.
• Engage in campaign design stages to define analytical needs and address challenges.
• Offer guidance on experimental campaign designs, including test/control setups and statistical significance evaluation.
• Promote data literacy ensuring correct interpretation and application of analytical outcomes.
• Collaborate with Research teams to integrate qualitative and quantitative insights for comprehensive solutions.
• Identify gaps in data, propose new data sources, and enhance processes to support growing business demands.
• Develop and present business use cases and recommendations for integration of emerging data and processes into the Marketing Analytics Datamart (MAD).
• Document new analytics methods and best practices in the Marketing Analytics Handbook and disseminate knowledge among team members.
• Perform additional responsibilities as assigned.

Candidate Profile

• A bachelor's degree in Mathematics, Statistics, Engineering, Commerce, Analytics, or related fields.
• At least five years of experience in database marketing utilizing SAS and SQL.
• Minimum five years' experience in marketing analytics, including campaign list generation, reporting, and customer profiling.
• Proficient in Power BI tool usage.
• Skilled in designing audience targeting/exclusions, constructing test/control groups, lift measurement, and converting analytics into actionable business decisions using SQL and/or SAS.
• Experience working with third-party data such as Environics Prizm is a plus.
• SAS Certified Advanced Programmer (SAS 9) accreditation is favorable.
• Exhibits strong logical reasoning and systematic problem-solving abilities.
• Demonstrates accuracy and meticulousness to produce high-quality results.
• Effective verbal and written communication skills.
• Capable of working independently in a fast-paced environment.

Additional Information

Salary range is CAD 59,500 to CAD 91,500 annually; actual compensation will depend on skills, experience, role complexity, and location. Salary stated does not include total compensation package. Candidates outside this range are still encouraged to apply.

This company supports equal opportunity employment and accommodations under the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA). Accommodations during recruitment are available upon request.