Cluster Manager - HDFC BB - Raipur

Job Overview

The role focuses on generating insurance business through designated Relationship/Channel partners by persuading them to encourage their customers to invest in Birla Sunlife Insurance products. This includes offering comprehensive pre and post-sales support to both partners and clients along with the responsible team, aiming for target achievement and quarterly business growth.

Key Challenges

• Market fluctuations impacting unit linked policy sales.
• High reliance on third-party relationships that have varying priorities, requiring alignment.
• Balancing procedural requirements with channel partners' expectations.

Core Responsibilities

• Consistently achieve premium and revenue targets contributing to overall company growth through continuous engagement with channel partners, particularly multiple bank branch heads.
• Maintain updated mapping of decision makers and keep regional heads informed.
• Implement organizational rewards and recognition activities actively.
• Develop innovative branch activities to boost customer penetration.
• Ensure smooth execution of sales and processes by communicating changes through training modules, resolving sales blocks, and handling complaints efficiently.
• Manage strong relationships at various levels with open architecture to cater to bank customers’ needs, backed by thorough insurance and banking product knowledge.
• Identify and seize new business opportunities within the assigned areas or relationships to maximize productivity and topline growth, including focusing on 40% activation with specific case and average ticket size targets.
• Maintain product mix targets: 50% traditional, 40% ULIP, and 10% term insurance, with 15% business surpassing the competition.
• Provide insights for new product development and sales approaches based on a deep understanding of channel partner requirements.
• Identify and address training needs for both in-house and channel partner teams.
• Implement methods to achieve a profitable business mix by regularly reviewing business quality and reporting to superiors.
• Engage customers through welcome calls and effective communication to meet renewals and persistency targets as per company norms.