Brand Manager

About Cazcanes Tequila

Cazcanes Tequila is recognized as a top ultra-premium tequila brand, celebrated for its authenticity, masterful craftsmanship, and strict quality standards. Crafted through traditional processes using certified organic agave and natural spring water, Cazcanes has quickly established itself as one of the fastest expanding luxury tequila brands within the United States.

Role Overview

Reporting directly to the Chief Marketing Officer, the Brand Manager will play a pivotal role in implementing the Cazcanes brand strategy across consumer, trade, and experiential marketing channels. As an integral part of the marketing leadership team, this position collaborates closely with Sales, Brand Advocacy, Operations, Creative partners, and distributors to drive brand awareness, deepen consumer connections, and support commercial growth initiatives.

Key Responsibilities

• Design and execute integrated marketing campaigns spanning consumer, trade, experiential, digital, and partnership platforms.
• Partner with the Chief Marketing Officer to develop and implement annual brand marketing plans aligned with growth targets.
• Manage the marketing calendar diligently, ensuring timely delivery of campaigns, product launches, partnerships, and activations.
• Maintain cohesive brand identity across all marketing collateral and consumer interactions.
• Continuously analyze consumer trends, competitive activities, and market data to uncover opportunities for brand enhancement.
• Develop and oversee marketing programs and sales enablement tools supporting distributors and commercial teams, such as sales meeting presentations, distributor pitches, sell sheets, brand education content, point-of-sale and merchandising materials, as well as digital collateral.
• Supervise the production, inventory management, fulfillment, and distribution of branded marketing assets.
• Collaborate closely with Sales and distributors to guarantee the effective execution of trade marketing initiatives, collecting field feedback for continual program improvement.
• Support key commercial efforts including Single Barrel programs, bartender advocacy, menu placements, and strategic account activations.
• Lead consumer engagement efforts through organizing and managing experiential activities like tastings, festivals, trade shows, sponsorships, and consumer events.
• Coordinate partnerships with Brand Ambassadors, distributors, influencers, and collaborators to amplify brand visibility and deliver memorable experiences.
• Evaluate experiential activation outcomes and recommend enhancements to maximize impact.
• Drive growth and engagement of the consumer database via CRM initiatives, crafting email campaigns and consumer communications in partnership with digital agencies.
• Monitor campaign effectiveness and suggest strategies to optimize customer acquisition and retention.
• Manage packaging projects related to new launches, limited editions, and gifting, ensuring alignment with brand standards through coordination with Operations, Creative teams, and external vendors.
• Adapt U.S. marketing plans and assets for international markets, providing localized materials while preserving global brand consistency; support international product launches.
• Work collaboratively with Sales, Brand Advocacy, Operations, Finance, and agencies to manage multiple projects with high attention to detail and fiscal responsibility.
• Represent Cazcanes at distributor meetings, events, industry conferences, and activations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 5 to 7 years of ascending experience in brand management, consumer marketing, trade marketing, or integrated marketing roles.
• Preferred industry experience includes spirits, wine, beer, hospitality, luxury consumer goods, or consumer packaged goods sectors.
• Proven ability to deploy integrated marketing campaigns across diverse channels.
• Experienced in crafting trade marketing programs and comprehensive sales enablement materials.
• Strong project management capabilities, adept at handling multiple concurrent initiatives.
• Experience collaborating with creative agencies, vendors, and cross-functional internal teams.
• Excellent communication, presentation, and writing abilities.
• Analytical thinker with capability to assess marketing performance and leverage insights for improvement.
• Proficient in Microsoft Office and project management tools.
• Willingness and ability to travel up to 50% within the United States.

Preferred Attributes

• Experience in the beverage alcohol industry.
• Understanding of the three-tier distribution framework.
• Familiarity with experiential marketing and event management.
• Knowledge of CRM systems and email marketing strategies.
• Background supporting premium or luxury consumer brands.
• Enthusiasm for tequila, hospitality, and delivering high-end consumer experiences.

Success Factors

The ideal candidate thrives in a collaborative environment, enjoys translating strategic concepts into tangible results, and is adept at managing complex priorities efficiently. They possess a commercially savvy mindset, excel at storytelling to build premium brands, foster strong interdepartmental relationships, and take pride in delivering meticulous work that contributes to measurable business success.