Brand & Content Marketing Manager

About the Role

We are seeking a Brand & Content Marketing Manager to join our global marketing team in London. This position is office-based, requiring collaboration across our UK, EMEA, LATAM, APAC, and NAM regions. The role involves leading WGSN’s brand, PR, and content marketing initiatives globally to enhance brand visibility, establish thought leadership, and drive commercial results.

Company Overview

WGSN is the world’s leading consumer and design trend forecasting authority, supporting product design for a variety of sectors including fashion, beauty, consumer tech, interiors, lifestyle, food, and drink. Our team includes trend forecasters, content creators, data analysts, and advisors dedicated to creating future-focused insights.

Key Responsibilities

• Develop and implement WGSN’s global organic social media strategy across platforms like LinkedIn and Instagram to engage senior decision-makers in fashion, beauty, consumer goods, and retail sectors.
• Manage the global content marketing calendar, repurposing trend insights into platform-specific, engaging content to spark industry interest and generate leads.
• Lead global PR efforts by translating forecasts and insights into compelling narratives that humanize the brand and position experts as media spokespeople.
• Oversee the strategic management of WGSN’s public blog, optimizing for SEO, AI-driven search, and conversion opportunities in partnership with relevant teams.
• Monitor culturally significant events and macro trends to create timely social campaigns using proprietary forecast data.
• Brief, coordinate, and assess external PR agencies in key markets to ensure alignment and impactful media outcomes within budget.
• Define channel-level KPIs and continuously analyze data to refine content formats, posting schedules, and demand generation effectiveness.
• Support promotion and activation of major thought leadership campaigns globally to maximize reach and engagement.
• Foster cross-team collaboration by serving as the link between brand/social marketing and broader marketing, content, and commercial departments, providing regular performance insights.

Required Skills and Experience

• Proven expertise in brand, content, or social media marketing within a multinational B2B, publishing, or agency context.
• Strong command of PR execution, content strategy, B2B community engagement, and top-of-funnel marketing analytics.
• Hands-on experience managing external PR or creative agency partnerships to maximize ROI.
• Excellent editorial skills, able to convert complex trend data into engaging brand stories.
• Outstanding interpersonal skills for effective collaboration across diverse and regional teams.
• Exceptional copywriting, proofreading, and campaign planning capabilities with great attention to detail.
• Proactive, creative mindset with the ability to juggle multiple complex projects successfully.
• Bonus: Additional languages such as Brazilian Portuguese are advantageous but not mandatory.

Benefits and Culture

• 25 annual paid holidays with options to buy or sell up to 5 days.
• Comprehensive pension, life assurance, and income protection schemes.
• Flexible benefits platform including private medical, dental, and critical illness insurance.
• Employee assistance programs, season ticket loans, and cycle-to-work schemes.
• Opportunities for volunteering and charitable involvement.
• Robust learning and development prospects.

WGSN values inclusivity, sustainability, and continuous recognition of exceptional performance. We provide a flexible yet office-focused working environment, actively encourage flexible working discussions, and strive for a net zero footprint by 2030.

Additional Information

The recruitment process utilizes AI to screen applications fairly and without bias, with final decisions made by human recruiters. Reasonable adjustments for candidates during the hiring process are welcomed to ensure a comfortable experience.