Brand Communications Executive

About Wycon Cosmetics

Wycon Cosmetics is an Italian beauty brand launched in 2009 by Gianfranco Satta and Raffaella Pagano, focused on delivering premium-quality makeup products combining innovation, effectiveness, and Italian style. The brand currently operates over 300 stores globally, with a strong footprint across key markets in Europe, Asia, the Middle East, and North Africa, supported by ambitious plans for international growth.

Role Overview

We are seeking a creative, detail-oriented, and enthusiastic Brand Communications Executive to join our vibrant marketing team in Dubai. This role is pivotal in enhancing Wycon Cosmetics' brand visibility across important channels and international territories. The successful candidate will support the delivery of integrated marketing campaigns, lead PR and influencer marketing efforts, and coordinate multi-channel brand activations.

Key Responsibilities

• Assist in the creation and execution of integrated marketing campaigns aligned with brand and commercial goals.
• Coordinate marketing initiatives across digital platforms, social media, public relations, influencer partnerships, events, retail, and CRM activities.
• Support planning and management of product launches, seasonal promotions, and brand activations.
• Liaise with creative agencies, media, PR, and digital partners to ensure prompt and quality campaign delivery.
• Manage PR tasks including media inquiries, preparation of communication materials, and tracking of media coverage.
• Facilitate influencer collaborations, product seeding, and partnership campaigns.
• Organize marketing events, community engagements, sponsorships, and experiential marketing endeavors.
• Prepare presentations, performance reports, and analyze campaign outcomes.
• Monitor campaign effectiveness, consumer behavior insights, and competitor actions, providing strategic recommendations.
• Oversee marketing calendars, budgets, purchase orders, and operational aspects of campaigns.
• Work collaboratively with Sales, Retail, E-commerce, Merchandising, and Global Marketing teams to maintain consistent brand representation.
• Ensure all marketing content aligns with brand standards and corporate identity.

Candidate Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or similar disciplines.
• 2 to 4 years of relevant experience in brand communications, PR, or integrated marketing preferably in beauty, fashion, or retail sectors.
• Comprehensive understanding of digital marketing channels, social media, PR tactics, and influencer marketing.
• Strong project management and organizational capabilities with meticulous attention to detail.
• Excellent English communication skills, both written and verbal; knowledge of Italian or Arabic is advantageous.
• Ability to analyze campaign data and extract meaningful insights to drive improvements.
• Proficient in Microsoft Office applications (PowerPoint, Excel) and marketing management software.
• Creative, proactive problem-solver, and able to thrive collaboratively in a fast-moving, multicultural environment.

What We Offer

• Opportunity to work within a rapidly expanding international company.
• Experience exposure to global markets and international expansion initiatives.
• Career development and growth potential.
• Collaboration with diverse and cross-functional international teams.
• Chance to directly contribute to the worldwide launch of innovative beauty products.

Employment Information

• Compensation package commensurate with experience and seniority.
• Type of contract: Full-time, on-site position in Dubai, UAE.

Equal Opportunity

This position welcomes applicants of all genders, ages, and nationalities, adhering strictly to equal opportunity employment laws.