Brand and Content Manager

About LILY & ROO

Established in 2018, LILY & ROO is a rapidly expanding UK-based jewellery label dedicated to crafting exquisite handmade pieces celebrating life's significant occasions such as weddings, birthdays, anniversaries, and christenings. Nearly 40% of their jewellery is meticulously handcrafted in-house near London, blending personalized touches with top-tier craftsmanship and meticulous detail.

Role Overview

We are seeking a Brand and Content Manager with a minimum of three years' experience in content marketing, social media, and brand campaign management. This role suits an experienced Senior Marketing Executive aiming to take full responsibility for organic social media, content strategy, influencer marketing, and brand collaborations within a developing e-commerce jewellery enterprise. The position demands creativity and hands-on involvement, collaborating closely with the Marketing and Junior Marketing Executives to execute the marketing schedule. Additionally, this role supports the Head of Marketing with broader brand initiatives, public relations, and photoshoot coordination.

Key Responsibilities

• Manage and execute the content calendar across Instagram, TikTok, Pinterest, email communications, and the website.
• Lead creation of captivating, brand-aligned content for product launches, promotional campaigns, and key retail periods.
• Schedule and publish organic social content via Later.
• Develop clear briefs for internal teams, creators, and external partners to ensure timely, high-quality content delivery.
• Analyze performance metrics and optimize organic reach, engagement, and commercial outcomes accordingly.
• Oversee brand and product campaign content from conception through launch, maintaining consistency across all marketing channels.
• Collaborate with the Head of Marketing to implement brand strategy and identify market and trend opportunities in social, fashion, and jewellery sectors.
• Manage influencer and creator marketing activities including gifting, paid collaborations, affiliate programs, and campaign content production.
• Identify and partner with influencers and brands aligned with LILY & ROO’s image, negotiate deliverables and fees within budget, and ensure punctual content creation.
• Develop brand partnerships and execute contests and joint campaigns to drive engagement.
• Track campaign performance, manage budgets, and report return on investment.
• Assist with PR efforts including managing press materials, product samples, and storytelling initiatives.
• Foster relationships with lifestyle, fashion, and jewellery media contacts to synergize PR with campaigns and launches.
• Contribute to creative ideation for photoshoots; attend shoots and oversee asset organization to fulfill marketing channel requirements.

Qualifications and Skills

• Minimum three years in marketing, ideally within jewellery, fashion, beauty, lifestyle, or e-commerce sectors.
• Proven experience as a Senior Marketing Executive or equivalent, with expertise in content marketing, organic social media management, and campaign execution.
• Experience managing influencer and brand partnerships.
• Strong understanding of how brand-focused content drives commercial success.
• Exceptional organizational skills, effective communication, and proficient writing ability, managing multiple projects independently.
• Proactive, collaborative mindset and confidence in guiding junior team members.
• Familiarity with social media scheduling tools; knowledge of Later and Canva is beneficial.

Success Metrics

• Increased organic social media engagement and reach aligned with KPIs.
• Timely delivery of successful product launches and marketing campaigns.
• Establishment of impactful influencer and brand collaborations with measurable outcomes.
• Growth in brand recognition and media coverage.
• Consistently producing creative content that supports business growth.

Employment Terms

• Annual salary of £35,000.
• Direct responsibility for all content and organic social media activities.
• Engagement across campaign development, influencer collaborations, and brand partnerships.
• Close teamwork with senior leadership including the Head of Marketing, Managing Director, and Founders.
• A dynamic, creative workspace fostering collaboration.
• Employee discount on LILY & ROO jewellery collections.

Work Location

This is a full-time, office-based position at the Watford headquarters, requiring attendance five days a week. Candidates should be able to commute comfortably to Watford Junction.

Diversity and Inclusion

LILY & ROO is committed to equal opportunity employment welcoming applicants from all backgrounds including various ages, disabilities, genders, races, religions or beliefs, sexes, or sexual orientations. Accommodations can be made during recruitment upon request.