AI Creative Systems Lead

About the Role

This exciting position involves leading the integration and adoption of artificial intelligence within Design, Creative, and Digital Commerce sectors. The goal is to create AI-driven workflows that enhance the speed and efficiency of content production while collaborating with Digital Commerce teams to achieve measurable results through experimentation, optimisation, and personalised experiences.

Primary Responsibilities

• Design and refine AI-powered workflows tailored for Design, Creative, and Editorial departments.
• Seamlessly merge various AI platforms into cohesive production pipelines.
• Create prompt libraries, establish workflow standards, and develop automation processes.
• Assess emerging AI tools and provide recommendations for adoption.
• Develop and manage a systematically organized and searchable library of creative references and inspirations.
• Assist creative teams in the production of AI-enhanced content.
• Collaborate with Digital Commerce teams to implement AI-based A/B testing and personalisation strategies.
• Work closely with UX/UI, Paid Media, and E-commerce teams to expedite campaign delivery.
• Lead AI adoption initiatives including training, documentation, and best practices dissemination.
• Continuously enhance creative workflows through automation and novel AI technologies.

Required Experience and Skills

• Hands-on experience deploying AI technologies in creative, design, or content-driven environments.
• Proficiency with AI workflow platforms like ComfyUI, Figma AI, or equivalent.
• Expertise in developing scalable creative workflows and incorporating automation.
• Understanding of digital commerce, conversion rate optimization, and experimentation methods.
• Excellent stakeholder engagement and collaborative abilities.
• Strong enthusiasm for emerging AI technologies and innovation.
• Capability to balance innovative creative quality with measurable business objectives.

Ideal Candidate Profile

The candidate should exhibit a fusion of creativity, technical expertise, and commercial insight to steer the future of AI-supported creative operations effectively.