Agency Development Manager - APAC Export

About Netflix

Netflix stands as a global leader in entertainment services, boasting over 300 million paying subscribers across more than 190 countries. The platform offers a vast array of TV shows, films, and games, allowing members to watch on their own schedule and modify their plans anytime.

Role Overview

This position calls for an Agency Development Manager accountable for implementing the agency investment strategy for Netflix's export business within the APAC region. The role reports directly to the Director of Export Advertising Sales and requires close coordination with the entire Netflix Sales team.

The role involves maintaining strong partnerships with senior investment leaders at both Agency Holding Companies and independent agencies. You will establish regular communications, conduct business reviews, and nurture robust cross-agency relationships with key export agencies and resellers. Your key responsibility is to meet revenue targets by skillfully negotiating and finalizing volume and upfront advertising deals. Additionally, you will manage the execution and continuous monitoring of agency commitments.

Collaboration and Internal Focus

You will act as a central point for initiating and driving internal initiatives vital for success, working cross-functionally with teams in Ad Product, Finance Strategy, and Ad Marketing.

Requirements and Experience

The ideal candidate must bring extensive knowledge of Singaporean and Chinese outbound agency ecosystems, streaming video, digital media buying, and agency partner requirements. A demonstrated history of successful advertising deals in Singapore and China, with deep experience in branding, advertising, trading, negotiation, and deal structuring, is essential.

Maintaining established, high-level relationships with Agency Heads of Investment and Chief Investment Officers at both HoldCo and independent agencies is critical. This role requires the ability to initiate strategic investment discussions and build trust with senior agency executives.

Primary Responsibilities

• Lead the design and execution of agency-centered sales strategies to achieve and surpass revenue objectives.
• Negotiate, oversee, and uphold upfront advertising agreements, agency trading arrangements, and all significant agency-level contracts for Netflix Advertising in major agencies across Singapore and China.
• Foster and sustain robust connections with leading Agency Holding groups and their agency subsidiaries to secure advertising partnerships and expand investment shares.
• Formulate a comprehensive sales go-to-market plan for the agency account portfolio.
• Utilize Netflix's unmatched audience data and premium content to propel revenue advancement.
• Collaborate with internal Sales, Finance, and Strategy teams to refine investment strategies.
• Track market dynamics, analyze competitor actions, and spot innovation opportunities.

Candidate Profile

• Minimum 9 years of experience in advertising including sales, demonstrating consistent revenue growth achievements.
• At least 5 years leading agency sales and high-level negotiations.
• Preferably experienced in branding advertising.
• In-depth understanding of media agencies and holding companies in Singapore and China.
• Proven senior-level network especially with agency investment heads.
• Strong analytical skills both strategic and creative.
• Excellent verbal and presentation abilities.
• Capable of effective cross-functional teamwork.
• Adaptability to new business challenges with comfort in uncertainty and risk.
• Fluency in written and spoken Mandarin for professional communication, along with English proficiency for regional and global collaboration.

Diversity and Inclusion

Netflix is committed to an inclusive workplace and equal opportunity employment. Accommodation requests for disabilities or other needs during recruitment are welcomed and supported. The company does not discriminate based on race, religion, gender, age, disability, or other protected statuses, recognizing diversity as a strength for building effective teams.