Ads Manager

Role Overview

Chandigarh University is looking for a skilled Ads Manager to oversee and optimize paid advertising campaigns on various digital platforms. This role focuses on strategizing, implementing, and monitoring campaigns to boost admissions, enhance brand awareness, and generate quality leads.

Key Duties

• Design, launch, and manage paid campaigns across Google Ads, Meta platforms (Facebook and Instagram), YouTube, LinkedIn, and other relevant channels.
• Formulate data-driven approaches to improve lead quality and volume for admissions.
• Continuously optimize campaigns to enhance click-through rates, lower cost per lead, and maximize return on investment.
• Implement A/B testing for advertisements, landing pages, and targeting strategies.
• Oversee advertising budgets ensuring optimal cost efficiency.
• Use tools like Google Analytics and Meta Business Suite to track, analyze, and report campaign progress.
• Collaborate with creative teams to develop ad copies, banners, videos, and landing pages.
• Keep abreast of competitors' advertising tactics and the latest industry developments.
• Ensure accurate tracking configurations including UTM parameters, pixel implementation, and conversion tracking.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, or a similar discipline.
• 5 to 6 years of hands-on experience in performance marketing or paid advertising, preferably with exposure to the EdTech sector.
• Comprehensive knowledge of Google Ads, Meta Ads Manager, and associated analytics platforms.
• Proven expertise in generating leads and running conversion-oriented campaigns.
• Strong analytical capabilities alongside problem-solving skills.
• Competency in managing substantial advertising budgets effectively.

Desirable Skills

• Familiarity with CRM integration and marketing automation processes.
• Excellent communication and teamwork abilities.
• Experience handling campaigns focused on admissions is a plus.

Performance Metrics

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Quality of Leads and Conversion Rate
• Overall Campaign Return on Investment (ROI)

Application Process

Interested candidates are encouraged to forward their CV to the provided contact number. This opportunity is based at Chandigarh University in Mohali district, India, and is a full-time, onsite position.