Social Media Manager

About Bennett Creative

Bennett Creative is a video-focused marketing agency situated in Austin, Texas. Established in 2018 by Andrew and Dorothy Bennett, the agency specializes in crafting outstanding visual content and executing high-impact campaigns aimed at small to medium-sized enterprises. This 15-member team thrives on collaboration and maintains high standards for creative output.

Our Culture

We seek individuals who exhibit professionalism, positivity, helpfulness, and a strong desire to advance their careers and enhance their skillsets. Our office environment fosters creativity and fun while emphasizing the importance of hard work. We maintain a respectful and gentle workplace—no yelling, no profanity, and a focus on creating thoughtful and engaging marketing projects with a friendly team.

Role Overview

The Social Media Manager position is a pivotal, high-responsibility client-facing role within Bennett Creative's social media department. You will oversee a portfolio of client accounts, facilitate onboarding, design content strategies, and manage account operations flawlessly. Reporting to the Director of Social Media, you will be a key contributor to fulfilling departmental commitments to clients.

Key Responsibilities

• Manage a portfolio of client accounts, acting as their primary contact for strategy, content, and communication.
• Lead onboarding for new clients including intake calls, asset gathering, strategy formulation, and expectation setting.
• Ensure client retention by delivering consistent value through exceptional content, clear communication, expectation management, and strong results.
• Handle challenging client interactions professionally and confidently, escalating to the Director when necessary.
• Respond to client communications within 18 hours and remain highly accessible to internal teams and leadership.
• Develop creative, platform-tailored content concepts, pillars, and campaign ideas that are video-focused and aligned with each brand’s voice.
• Create and maintain comprehensive annual and quarterly strategy documents and creative decks for client accounts.
• Stay updated on social media platform developments (TikTok, Instagram, LinkedIn) and adapt strategies to reflect evolving trends.
• Collaborate closely with the Director of Digital Ads and Editors to align creative content production with quality standards.
• Oversee the creative direction and effectiveness of paid social ads, focusing on click-through-rate as a performance metric.
• Manage account logistics, including scheduling, content calendars, approvals, and publishing workflows using tools such as PostFlow, ClickUp, and Slack.
• Coordinate with the internal ads team to ensure alignment of creative briefs, campaign objectives, and targeting strategies.
• Adhere to and contribute to internal processes and SOPs developed by leadership, identifying inefficiencies and proposing improvements while maintaining consistency and scalability.
• Compile and analyze monthly performance data for accounts, presenting insights and recommendations in client reports with clear viewpoints on successes and refinements.

Success Metrics

• Achieve a 95% client renewal rate within your portfolio.
• Ensure all accounts meet minimum engagement rates over 5% and demonstrate growth benchmarks.
• Maintain paid ad creatives that meet or outperform internal click-through-rate standards.
• Deliver an onboarding experience that leaves new clients confident and enthusiastic.
• Consistently meet deadlines for content calendars, approvals, and deliverables across all accounts.

Requirements

• Minimum of 3 years' professional experience managing social media accounts, preferably within an agency environment.
• Demonstrated expertise in content strategy with the ability to create compelling, platform-native storytelling that conveys brand identity.
• Strong understanding of the importance of video content in modern social media and the ability to effectively direct its production.
• Highly organized and dependable, with meticulous account management and timely delivery.
• Excellent interpersonal skills with clear, responsive communication across teams and clients.
• Professional demeanor exemplified through business-appropriate social media presence and behavior.
• Must reside in Austin, Texas and be willing to work on-site at the company office.
• Possession of a four-year college degree is required.