Social Media Content Creator

About Javvy Coffee

Javvy Coffee is transforming café classics by crafting better-for-you beverages that combine irresistible flavor with convenience and quality nutrition. Situated at the crossroads of café culture, accessibility, and functional nutrition, we’re redefining daily drink choices to ensure consumers never have to sacrifice taste or ingredient integrity. Originating as a direct-to-consumer cult favorite, Javvy has swiftly expanded into an omnichannel presence including major retail channels while cultivating a devoted community around healthier café staples.

Position Overview

We’re seeking a highly imaginative and trend-savvy Content Creator to join our expanding team in Charleston, SC. This role demands a true social media enthusiast who can transform instincts into captivating content across platforms such as TikTok, Instagram, Meta, and emerging channels. You’ll be hands-on with ideation, scripting, filming, and editing, working closely with cross-functional teams to support launches, campaigns, partnerships, and retail initiatives.

Key Responsibilities

• Create and produce high-caliber video and photographic content tailored for social media and paid platforms.
• Develop platform-specific content for TikTok, Reels, Stories, Snapchat, Pinterest, and Meta rather than repurposing one-size-fits-all posts.
• Initiate storyboarded concepts while also identifying opportunistic, trend-driven, and evergreen content independently.
• Maintain a fast-paced workflow to consistently deliver high volumes of creative material.
• Capture diverse content including lifestyle segments, product highlights, office skits, behind-the-scenes footage, events, and user-generated style material.
• Stay ahead of evolving trends, sounds, memes, creators, and platform changes, identifying them before they hit their peak.
• Contribute fresh weekly content ideas and convert emerging formats into brand-consistent executions.
• Test, measure, and optimize content performance using data insights.
• Construct storyboards, creative briefs, shot lists, and write scripts designed for engagement and conversion.
• Collaborate intensively with Brand, Creative, and Performance Marketing teams to execute campaign visions.
• Manage content requests across multiple departments including Brand, Retail, PR, Partnerships, Influencer, Paid Media, and Lifecycle Marketing.
• Prioritize workload aligned with business goals, launches, and campaigns.
• Oversee the content production calendar, ensuring all timelines and asset deliveries are met punctually.

Qualifications

• Minimum 2-3 years of experience creating social media content, preferably within CPG, lifestyle, beauty, food & beverage, or consumer brand sectors.
• Proven success producing engaging content on TikTok, Instagram, and Meta platforms.
• Proficient in video editing tools such as CapCut, Premiere Pro, Final Cut, or equivalent software.
• Experienced in shooting with both iPhone and DSLR or mirrorless cameras.
• Strong storytelling ability, including copywriting and script development skills.
• Deep understanding of internet culture, including social media trends and platform functionality.
• Comfortable appearing on camera as well as directing others to perform in front of the camera.
• Excellent organizational skills capable of managing multiple projects simultaneously without compromising quality.
• Ability to adapt quickly and work efficiently in a fast-paced startup environment.
• Experience with paid social creative content is advantageous.
• Familiarity with AI tools for content creation and editing is a plus.
• Additional strengths include building or managing personal social media presence, creating UGC or direct-response ads that convert, experience working with influencers or creators, passion for coffee, wellness, café culture, and ability to predict social media trends.

Benefits

• Competitive salary package
• Comprehensive health, dental, vision, and life insurance fully covered for employees (family coverage offered at employee cost)
• 401(k) retirement savings plan
• Parental leave provision
• Access to Javvy coffee products at no cost
• Opportunities for professional advancement
• A dynamic, collaborative, and fast-moving startup environment

Equal Employment Opportunity

Javvy Coffee is committed to diversity and inclusion, fostering a workplace where everyone is welcome. Employment decisions are based solely on qualifications, merit, and business needs in compliance with applicable laws. This job description may be updated as necessary to reflect evolving responsibilities and company requirements.