Senior Manager - Brand & Communications

About Daiichi Life Asia Pacific

Daiichi Life Asia Pacific Pte. Ltd. serves as the regional headquarters for the Tokyo-based Daiichi Life Group, a globally recognized leader in life insurance with subsidiaries and affiliates spanning Asia, Europe, and the Americas. Established in Singapore in 2015, the company manages and supports group operations throughout the Asia Pacific region. Since beginning regional expansion in 2007 via markets like Vietnam, Daiichi Life now operates in countries including Australia, New Zealand, Vietnam, Cambodia, Myanmar, India, and Indonesia, collaborating with banks, financial advisors, brokers, and proprietary agents to offer customers comprehensive life insurance solutions.

Position Summary

The role of Senior Manager - Brand & Communications, based in Singapore, involves leading the development and execution of branding and external communications strategies across the Asia Pacific region. This high-impact individual contributor position coordinates regionally to ensure a consistent and engaging brand presence aligned with global standards while allowing for localized adaptations to suit market differences. Key responsibilities include managing public relations, media relations, and corporate reputation programs that bolster brand awareness and support the firm’s strategic goals.

Key Responsibilities

• Devise and implement a wide-ranging Asia Pacific branding strategy consistent with the global brand vision and values.
• Increase brand visibility and equity through integrated campaigns tailored to diverse regional markets.
• Act as the regional guardian of brand standards, ensuring adherence to corporate branding and visual identity across all APAC units.
• Maintain quality and consistency in marketing and communications materials while guiding local teams in culturally relevant adaptations.
• Elevate Daiichi Life Asia Pacific's public profile via coordinated external communication efforts including PR, media relations, and reputation management.
• Create press releases, media statements, and thought leadership articles to enhance stakeholder trust and awareness.
• Establish and nurture relationships with influential media, journalists, and PR agencies across the region.
• Serve as a regional spokesperson when needed, organizing press events, interviews, and speaking engagements with support from local markets to ensure cohesive messaging.
• Collaborate regularly with Japan headquarters' branding teams to align regional activities with corporate strategies and compliance.
• Work closely with country marketing and communications leaders providing guidance, resources, and sharing best practices for effective local brand execution.
• Track and analyze brand performance and media coverage, including awareness metrics, media sentiment, and campaign ROI.
• Prepare and deliver reports and insights to regional leaders and headquarters to demonstrate impact and inform future strategies.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, Business, or related discipline; a Master’s degree or MBA is advantageous.
• 12 to 15 years of experience in branding, marketing communications, or corporate communications, preferably in financial services or life insurance.
• Proven ability to develop and implement effective multi-market brand strategies and external communication programs regionally.
• Experience in multinational and matrix organizational environments; familiarity with Japanese corporate culture is beneficial.
• Strong background in media relations and PR agency management.
• Strategic thinker with a robust ability to execute brand and communications initiatives regionally.
• Excellent project management and stakeholder coordination capabilities.
• Outstanding written and verbal communication skills, adept at influencing and collaborating without direct authority.
• Data-oriented approach with expertise in assessing brand and media outcomes.
• Creatively balanced with discipline, ensuring compliance with brand and regulatory demands.
• Collaborative, relationship-centric, and persuasive work style.
• Proactive, resilient, and comfortable in managing regional responsibilities.

Why Join Us

This role offers the chance to lead brand and communication efforts for a prominent life insurance group across Asia Pacific, involving significant interactions with global, regional, and local stakeholders. It presents an opportunity to shape the company’s brand identity, enhance its market reputation, and drive impactful communication strategies throughout diverse markets.