Senior Copywriter

About Fresh Prep

Fresh Prep is a pioneering company in Canada, transforming the way people enjoy food through sustainable meal kit delivery. Recognized as one of the fastest-growing companies in the country and a certified B Corporation, Fresh Prep is dedicated to improving how Canadians eat and live. The company boasts accolades such as BC's Top Employers 2025, inclusion in The Globe and Mail's Canada's Top Growing Companies, and recognition by Deloitte as one of the Best Managed Companies. The workplace culture blends innovation and impact, uniting food enthusiasts, champions of sustainability, and technology innovators.

Role Overview

We are seeking a Senior Copywriter who is passionate about both words and food. This role demands a balance between strategic thinking and meticulous attention to crafting compelling copy. The position involves managing content across various channels, collaborating with cross-functional teams, and shaping Fresh Prep's brand communication. Candidates must love working in a collaborative environment and excel at producing effective marketing content that remains true to the brand voice.

Key Responsibilities

• Take full ownership of copywriting across all customer interaction points, including email, paid advertising, website, packaging, SMS, in-app messaging, social media, and print materials.
• Partner with the Creative Manager to lead campaign conceptualization, applying a strong language-driven creative approach from ideation to execution.
• Create both brand storytelling and performance marketing content to support awareness, consideration, conversion, and retention efforts.
• Translate marketing strategies into clear, persuasive messaging customized for diverse audiences, channels, and stages of the sales funnel.
• Work closely with design teams to ensure alignment between copy and visuals, reinforcing a unified creative concept.
• Maintain and develop Fresh Prep’s brand voice, messaging frameworks, and writing standards.
• Collaborate with Brand, Growth, Product Marketing, Culinary, and Customer Experience teams to ensure a consistent brand experience.
• Contribute to product positioning, naming, launch messaging, and storytelling for new initiatives.
• Develop scalable writing tools and frameworks to support company-wide communication effectiveness.
• Stay informed on food trends, culture, creative performance, and emerging marketing trends to continuously enhance content quality.

Qualifications and Experience

• At least 7 years of copywriting experience, gained in-house, at agencies, or a mix of both.
• A portfolio that showcases excellent craftsmanship in both brand storytelling and performance marketing.
• Demonstrated capacity to write for multiple platforms, formats, and target groups while preserving a cohesive brand voice.
• Strong conceptual skills with experience leading campaigns from concept to delivery.
• Experience building messaging frameworks, brand voice guides, or positioning strategies for consumer-facing brands.
• Excellent communication, collaboration, and project management skills.
• Fluency in French is a valuable asset but not mandatory.
• A deep enthusiasm for food, branding, and designing customer experiences that encourage healthy eating.

Work Environment and Benefits

• Flexible working options including remote work or office presence at the vibrant East Vancouver headquarters.
• Competitive compensation reflecting your expertise and experience.
• An inclusive and energetic workplace culture that values your contributions and fosters impactful work.
• Comprehensive health benefits including medical, dental, vision, and life insurance after three months of employment.
• Exclusive food perks allowing you to enjoy Fresh Prep’s products.
• A culture promoting innovation, continuous professional growth, and work-life balance.
• Opportunity to contribute to a certified B Corporation making a significant impact on sustainable food systems.

Additional Information

Fresh Prep is committed to equality, diversity, and inclusion. The company values a diverse workforce and strives to recruit and maintain talent reflective of the communities they serve. Candidates who believe they may not meet every requirement but feel passionate about the role are encouraged to apply. The workplace handles various ingredients, including common allergens such as peanuts, tree nuts, and dairy. Prospective employees with concerns about allergens or dietary restrictions should communicate these during the hiring process.