Senior Brand Manager

Overview

Join Procter & Gamble's Singapore office as a Senior Brand Manager responsible for leading marketing and commercial strategies for one of the company's billion-dollar brands. This role involves identifying new business prospects and collaborating with cross-functional teams to create comprehensive commercial plans targeting the Malaysian market.

Key Responsibilities

• Develop growth models based on consumer and shopper insights along with campaign performance analysis to unlock brand potential.
• Lead initiatives to build brand presence and maximize impact across retail partners.
• Analyze consumer needs and provide input to product development teams regarding packaging and formulations aligned with local preferences.
• Coordinate with local partners, stakeholders, and suppliers to advance P&G's business goals.
• Create relevant marketing toolkits including digital campaigns, print materials, online banners, social media and eCommerce content, sampling kits, and in-store activations or demonstrations.
• Design promotion and pricing strategies collaboratively with trade teams and devise distributor trade terms optimized for the market.
• Build and maintain productive relationships within multifunctional teams to ensure alignment and successful execution of business plans.

Qualifications & Skills

• Bachelor's degree in any discipline, ideally with a focus on business or marketing.
• Between 3 to 7 years of experience in brand management, consulting, consumer journey design, or similar fields—preferably within the FMCG sector.
• Deep understanding of the Malaysian market and consumer behavior to enhance brand equity and tailor marketing strategies effectively.
• Strong strategic thinking with the capacity to connect diverse data points and derive actionable insights.
• Demonstrated leadership that is forward-looking, strategic, and confidently decisive.
• Innovative mindset with proven ability to drive brand growth and development.
• Excellent communication and collaboration skills to work effectively within teams.

Additional Information

• Reports directly to the Commercial Director for the Category or Business Unit.
• Works closely with teams in Consumer Market Knowledge, Sales, Communications, and Finance.
• Job schedule: Full time.
• Location: Singapore General Office.
• Job number: R000154723.
• Category: Experienced Professionals.