Search Advertising Lead - E-Commerce (Remote)

About BlueTuskr

BlueTuskr is a specialized e-commerce growth agency dedicated solely to e-commerce brands. Our team integrates paid media, SEO, creative, and analytics to help clients expand profitably. Each team member is an expert focused on their craft, committed to delivering measurable results.

Role Overview

We seek an experienced Search Advertising Lead who excels in paid search management and is prepared to take full responsibility for paid search across a range of e-commerce clients. This hands-on leadership role requires extensive experience managing Google and Microsoft Ads campaigns and the strategic acumen to match operational skill.

You will directly manage client accounts, optimize performance across Search, Shopping, Performance Max, YouTube, and Display advertising, and act as the primary search subject matter expert within our growing multi-channel team. The successful candidate will provide clients with honest, data-backed guidance and strategic decision-making.

Key Responsibilities

• Serve as the lead strategic contact for multiple e-commerce clients across all search marketing channels.
• Conduct performance review meetings, quarterly business reviews, and strategy discussions with client stakeholders, including founders and marketing leads who may not be paid media specialists.
• Convert complex performance data into clear, actionable insights to build client trust and inform decisions.
• Proactively identify growth opportunities and deliver recommendations backed by consistent results.
• Manage paid search strategy and execution across Google Ads and Microsoft Ads platforms, including multiple formats such as Search, Shopping, Performance Max, Display, and YouTube ads.
• Craft comprehensive, cross-channel strategies optimizing budget allocation to maximize profitable growth.
• Develop and maintain robust testing frameworks to generate actionable learnings across client accounts.
• Stay current with platform updates, algorithm changes, and new ad formats and translate these into evolving strategies.
• Lead SEM performance reporting focused on insightful analytics rather than just raw metrics.
• Utilize data-driven strategies to diagnose issues, scale successful campaigns, and refine attribution with the analytics team.
• Define and monitor key performance indicators such as ROAS, CPA, and contribution margin across accounts.
• Oversee and coordinate SEM contractors supporting the department.
• Collaborate with Paid Social, Account Management, and Project teams to ensure seamless cross-channel campaigns and client satisfaction.
• Support internal innovation, brainstorming, creative strategy, and brand awareness efforts for clients.
• Foster a culture of continuous learning and innovation within our paid media practice.

Candidate Profile

• Data-driven decision-maker who systematically diagnoses campaign performance issues and scales effective strategies confidently.
• Effective communicator who can transparently guide clients through challenging campaign periods while maintaining their confidence.
• Commercially minded operator who treats ad spend as critical business capital, managing it with urgency and discipline.
• Up-to-date with the latest industry trends, platform changes, and best practices in paid search advertising.
• Honest and direct communicator who manages expectations realistically and consistently delivers on promises.
• Detail-oriented professional, spotting nuances in data and strategy others might overlook.

Success Milestones

Within the first 90 days, you will:

• Complete thorough audits of current SEM accounts and provide prioritized roadmaps.
• Establish strong relationships with your client portfolio, earning their trust as a strategic partner.
• Acquire a clear understanding of SEM department operations and key opportunities.
• Build collaborative working relationships with internal teams and understand cross-department dynamics.

By the end of your first year, you will:

• Demonstrate strong SEM client performance with growth in results and ad spend.
• Develop repeatable systems for testing, reporting, and scaling search campaigns.
• Serve as a dependable cross-channel expert resource within the paid media team.
• Help operate the department efficiently with established processes and performance standards.

Requirements

• 3 to 5 years of paid search advertising experience, specifically with Google Ads.
• 3 to 5 years of experience working in an agency setting.
• 3 to 5 years of e-commerce or direct-to-consumer (D2C) experience, agency or in-house.
• Proven success managing client relationships directly.
• Experience supervising small teams or contractors.
• Relevant Google Ads certifications.
• High proficiency in Google Sheets and reporting tools (Databox experience is advantageous).
• Excellent verbal and written communication skills.

Preferred Qualifications

• Practical knowledge of Microsoft Ads platform.
• Familiarity with Google Tag Manager and Google Analytics.
• Comfortable understanding complex attribution models including blended ROAS and incrementality assessments.
• Experience using project management and communication software such as Asana and Slack.
• Bachelor's degree or equivalent professional experience.

Benefits

• Fully remote position enabling location flexibility.
• Unlimited paid time off policy.
• Flexible working hours.
• Reimbursements for internet, mobile phone, and gym expenses after 90 days of employment.