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Performance Marketing Manager
Jodhpur, Rajasthan, India · Full Time
Be the first to apply
- Experience
- Any
- Salary
- INR 300,000 – INR 500,000 / year
- Openings
- 1
- Posted
- 6 saat önce
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About Marudhar Chemicals
Marudhar Chemicals specializes in pioneering and eco-friendly furniture coating solutions. The company collaborates with furniture buyers, buying agencies, manufacturers, exporters, and design experts to address intricate finishing challenges in the furniture industry.
Role Responsibilities
- Develop, initiate, and refine advertising campaigns across Meta platforms including Facebook and Instagram.
- Oversee and optimize Google Ads initiatives encompassing Search, Shopping, Display, and Performance Max campaigns.
- Regularly analyze campaign metrics such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rates to enhance performance.
- Conduct A/B testing on ad creatives, copywriting, target audiences, and landing pages to continuously improve campaign effectiveness.
- Implement and manage conversion tracking tools including Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads Conversion Tracking.