Marketing Executive

Role Overview

The Marketing Executive will directly manage and implement marketing activities aimed at enhancing brand exposure for the company and its subsidiary, while aiding business growth. This role emphasizes content creation across multiple platforms, organizing major industry event participation, maintaining digital presence, and delivering vital sales support initiatives.

Key Responsibilities

• Design, carry out, and oversee multi-channel marketing campaigns including digital, email, social media, and offline methods to boost brand visibility and generate leads; utilize Google Analytics to monitor and refine campaign effectiveness.
• Ensure consistent brand messaging and visuals across all materials for the company and its subsidiaries; develop copywriting and create quality assets like website content, newsletters, brochures, catalogues, and corporate gifts.
• Manage the social media schedule to expand presence on platforms such as LinkedIn and Instagram, while tracking engagement to foster brand loyalty.
• Take full charge of planning, managing logistics, coordinating contractors, and setup for major trade exhibitions such as APM, SIDEX, and Marintec.
• Perform market and competitor analysis to support sales and business development efforts.
• Contribute to creative projects including corporate presentations, video production, and rebranding campaigns.
• Handle additional marketing tasks and projects as delegated by leadership.

Requirements

• Possess a Bachelor's degree or Diploma in Marketing, Communications, Business, or a related discipline, paired with 2 to 4 years of practical marketing experience.
• Demonstrated ability managing comprehensive logistics and contractor coordination for large corporate exhibitions and trade shows.
• Skilled in Google Analytics, social media management tools, and email marketing software.
• Strong copywriting capabilities with experience in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva; familiarity with basic video editing is advantageous.
• Adept at interpreting data and campaign results to formulate actionable marketing strategies.
• Excellent organizational skills with a proven ability to handle multiple projects, meet deadlines, and work autonomously.
• Outstanding communication skills, both verbal and written, enabling effective collaboration with internal teams, external partners, and management.