Lifecycle Marketing Manager

About Aiven

We are an international team exceeding 400 members dedicated to advancing open-source technology and multi-cloud solutions. Our mission is to empower developers and creators to realize their ideas rapidly and effortlessly by delivering a cloud-based platform that makes open-source databases, search, streaming, and app infrastructure widely accessible.

Role Overview

We seek a Lifecycle Marketing Manager responsible for overseeing the entire user journey for Aiven's self-serve customers. The focus of this position is on activities after initial sign-up—transforming new registrants into activated users, converting those to paying customers, and then helping expand those accounts.

Key Responsibilities

• Manage the end-to-end user lifecycle including sign-up, activation, conversion, retention, and account growth phases.
• Design and implement nurturing campaigns tailored to user progression—such as onboarding sequences, re-engagement flows, and milestone-triggered messages.
• Collaborate with Product teams to create and control in-console messaging and product nudges, ensuring timely and relevant prompts to users.
• Develop user segmentation models leveraging product usage data, firmographics, and behavioral indicators.
• Lead monetization initiatives by identifying high-potential users for upgrades, usage-based triggers, or tier incentives.
• Partner with Product and Data teams to define metrics that reveal activation status, health, and risk of churn, establishing automated responses accordingly.
• Own reporting on lifecycle metrics including activation rate, conversion rate, revenue expansion impact, and churn statistics.

Candidate Profile

• Demonstrated experience in lifecycle marketing, CRM, or retention marketing, preferably within SaaS or product-led growth companies.
• Expertise in mapping user journeys and funnel analysis.
• Strong data orientation; ability to create cohorts, interpret funnels, and translate behavioral data into testable hypotheses.
• Proficient with marketing automation platforms such as Customer.io, Braze, Iterable, or equivalent.
• Experience with in-product messaging tools like Intercom or Pendo is a considerable advantage.
• Excellent teamwork skills, as this position interfaces closely between Marketing, Product, and Data departments.

Additional Information

AI Usage: Although AI is not utilized for applicant screening, candidates will have a chance to showcase AI skills during live interview challenges.

Global Benefits: Our benefits aim to support personal and professional success, including equity participation, hybrid work policies, customizable equipment, dedicated professional development funds, holistic wellbeing programs, and comprehensive global leave policies.

Employment Scams Warning: All official Aiven recruitment communications come from an @aiven.io or associated domain and interviews are conducted via video or in person. We do not conduct interviews through text or chat. Contact us at [email protected] if you suspect fraudulent postings.

Equal Opportunity: Aiven is an equal opportunity employer respecting all aspects of diversity and offers reasonable accommodations for applicants or employees with disabilities to foster an inclusive workplace.