Lead Generation Specialist

About Askeva

Askeva is a WhatsApp-centric automation platform enabling businesses to streamline customer interactions, sales, and support. The company collaborates with expanding enterprises to prevent missed leads, slow reply times, and disjointed systems by facilitating fast, structured, and scalable communication. Its platform offers features such as instant lead capture and qualification, smart chatbot automation, ticket-based customer service, appointment booking, targeted marketing campaigns, and CRM integrations, all customized to meet each business's unique requirements rather than relying on generic approaches. Renowned across various industries, Askeva aims to boost conversion rates, reduce manual tasks, and enhance customer satisfaction via practical automation solutions.

Role Overview

This full-time position based in Madurai involves generating, sourcing, and qualifying potential leads for Askeva's WhatsApp automation offerings. Daily responsibilities include digital prospecting, managing lead records, conducting initial qualification calls or messages, and arranging product demonstrations or meetings for the sales team. Collaboration with sales and marketing teams to refine targeting strategies, enhance messaging, and monitor lead effectiveness is essential. The role requires documenting interactions, offering insights from prospect feedback, and aiding ongoing improvements in lead generation tactics.

Qualifications and Skills

• Proficiency in identifying and cultivating new leads with relevant experience in lead generation and prospecting.
• Excellent communication abilities to engage prospects, address inquiries, and coordinate internally.
• Familiarity with sales workflows and supporting sales teams to meet pipeline and revenue goals.
• Strong research capabilities to evaluate markets, identify customer segments, and collect prospect data.
• Competent in using CRM systems, spreadsheets, and communication tools like WhatsApp, email, and calling platforms.
• Meticulous attention to detail with organized task management skills to handle multiple prospects simultaneously.
• Driven to succeed in a dynamic tech setting, showing an interest in automation, SaaS, or customer communication technologies.
• Preferred qualifications include prior B2B lead generation or inside sales experience and academic credentials in business, marketing, or related disciplines.