Lead Assistant Manager - Solutions & Product Marketing

About EXL

EXL propels business growth using data and artificial intelligence. Our approach is centered on continuous listening and adaptation, enabling us to tailor solutions that optimize data utilization, enhance decision-making, and infuse intelligence into digital operations. We specialize in transformation, AI, data science, and change management to boost operational efficiency, customer engagement, and revenue expansion.

Position Summary

The Lead Assistant Manager role in Solutions & Product Marketing is essential for spearheading omni-channel marketing initiatives supporting AI, Digital Solutions, and Partnership ventures. This position focuses on flawlessly executing go-to-market (GTM) programs, orchestrating integrated campaigns, and crafting compelling marketing collateral to elevate brand awareness, engagement, and influence the sales pipeline. Key responsibilities include managing campaign launches, coordinating across diverse teams, and ensuring timely delivery aligned with brand standards and measurable outcomes.

Key Responsibilities

• Plan and implement multi-channel marketing campaigns (email, digital platforms, events, partner co-marketing) emphasizing product and solution launches.
• Oversee campaign setup, quality assurance, and execution within marketing automation tools ensuring prompt and precise delivery.
• Collaborate with product, industry, and sales enablement counterparts to align campaigns with overall GTM strategies and business priorities.
• Create and revise marketing materials such as solution briefs, product descriptions, case studies, and sales tools, maintaining messaging accuracy and consistency.
• Work with product marketing and creative teams to tailor content to various platforms and target audiences.
• Monitor and analyze campaign performance metrics, prepare stakeholder reports, and propose enhancements to optimize messaging efficacy and campaign impact.
• Maintain comprehensive campaign documentation and best practices to support ongoing GTM initiatives.
• Manage project timelines, deliverables, and interdependencies using project management tools, ensuring smooth approval workflows and communication across teams.
• Assist with go-to-market readiness for product launches, including messaging deployment, content asset management, and campaign activations.
• Conduct competitive and market research to inform positioning and campaign strategies.
• Manage smaller scale projects and ad hoc business unit requests independently.

Candidate Profile

The ideal candidate is detail-oriented and well-organized, passionate about transforming ideas into effective campaigns. They possess solid experience in campaign execution, content development, and project coordination, thrive in fast-moving, dynamic environments, and show eagerness to enhance product marketing and storytelling skills.

Educational and Experience Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum of four years' experience in B2B marketing, with hands-on experience in campaign execution, content creation, and product marketing.
• Proficiency with marketing automation platforms and customer relationship management systems such as Marketo, HubSpot, or Salesforce.
• Strong organizational capabilities and adeptness at multitasking.
• Excellent written and oral communication skills with a keen eye for detail in messaging and content.
• Analytical mindset with ability to interpret campaign data and generate actionable insights.
• Capable team player comfortable navigating a collaborative and matrixed corporate environment.