Influencer Marketing Manager

Role overview

The hiring company is representing a rapidly expanding direct-to-consumer clothing label that designs stylish, comfortable pieces made for everyday confidence and easy wear. The brand places a strong focus on clean visuals, contemporary branding, and content that performs well, and it is seeking an Influencer Marketing Manager to grow its creator network across TikTok, Instagram, and YouTube. In this role, you will own the full creator partnership journey, including discovery, outreach, negotiation, briefing, and performance analysis, with the goal of turning influencer collaborations into a dependable and scalable growth channel.

Responsibilities

• Identify, evaluate, and onboard creators on TikTok, Instagram, and YouTube who fit the brand’s style and audience.
• Handle creator communication from first outreach through negotiation, contract finalization, and ongoing relationship management.
• Create clear, actionable briefs that guide creators while preserving an authentic, platform-appropriate voice.
• Coordinate several influencer campaigns at the same time, keeping track of schedules, deliverables, and approvals.
• Monitor campaign results and prepare reports focused on engagement, conversions, and return on investment.
• Spot creators and content that can be reused or amplified through paid media.
• Develop a repeatable process that allows the creator program to grow steadily each month.
• Work closely with marketing, creative, and paid media teams on campaign ideas and launches.
• Keep structured records of agreements, deliverables, and performance metrics.
• Stay informed on creator marketing trends, platform updates, and content formats that perform strongly.

Requirements

• At least 3 years of experience in influencer or creator marketing, preferably within DTC, fashion, beauty, or lifestyle brands.
• A demonstrated history of building influencer programs that produced measurable revenue or growth.
• Practical experience finding, screening, and negotiating with creators on TikTok, Instagram, and YouTube.
• Solid knowledge of creator agreements, usage rights, deliverables, and pricing discussions.
• Ability to write briefs that clearly connect brand objectives with content suited to each platform.
• Confidence in reviewing campaign metrics such as engagement, CPM, CPA, and ROAS to guide decisions.
• Strong organizational and project management abilities for juggling multiple campaigns.
• Excellent written and spoken English communication skills.
• Ability to overlap with U.S. East Coast working hours for at least 4 hours per day.
• Bonus: experience using tools such as GRIN, CreatorIQ, Aspire, or similar influencer platforms.
• Bonus: familiarity with UGC sourcing and whitelisting/Spark Ads for paid promotion.
• Bonus: experience partnering with paid media teams to scale top creator content.
• Bonus: understanding of affiliate or performance-based creator structures.
• Bonus: experience using AI tools in marketing workflows.
• Bonus: interest in fashion, lifestyle, and social media trends.

Success measures

• A growing group of dependable creators who consistently produce brand-aligned content.
• Influencer campaigns that generate measurable engagement, conversions, and revenue.
• A creator program built to scale systematically instead of relying on isolated collaborations.
• Better creator relationships that help reduce costs and improve content quality over time.
• Active awareness of trends, along with fresh ideas shared proactively with the team.

Additional information

Role ID: 0253