Influencer Marketing Associate

About Nike Communications

Founded in 1984, Nike Communications is a female-led creative communications agency dedicated to marketing prestigious brands. We connect globally recognized brands with their audiences through diverse perspectives, crafting culturally relevant campaigns. Our belief is that embracing diversity sparks creativity and fuels innovation, shaping the stories we tell.

Diversity, Equity & Inclusion

We value diversity, equity, and inclusion as essential to our success. Our agency commits to fostering a workplace that appreciates distinct talents and viewpoints. We strive to build an inclusive culture where equity is a shared responsibility, reflecting the diversity of the world we serve.

Role Overview

Based in New York, join our Digital team as an Influencer Marketing Associate focused on Spirits brands. This opportunity offers you a chance to inspire creativity and make a meaningful impact.

Key Responsibilities

• Manage daily account activities including client communication, influencer tracking, reporting, filing social content, meeting agendas, invoicing, and budget oversight.
• Lead and assign work to junior team members, ensuring seamless campaign operation.
• Oversee influencer campaigns from talent sourcing to briefing, content review, posting, and reporting.
• Assist with planning and executing influencer events and brand partnerships aligned with campaign initiatives to generate organic content.
• Identify and engage potential influencers across various channels to maintain a robust talent pipeline while managing product samples and campaign budgets.
• Curate guest lists for influencer events, handle outreach, negotiation, contracts, and approvals post-event.
• Prepare campaign recap materials to assess value, including return on investment and performance metrics.
• Develop and nurture genuine relationships with influencers and content creators based on trust and mutual respect.

Candidate Qualifications

• Minimum two years of experience in influencer marketing.
• At least six months of experience mentoring or managing interns or staff, demonstrating team development and leadership.
• At least one year of client-facing experience involving participation in calls and meetings.
• Strong expertise in influencer social analytics for influencer selection and evaluation.
• Comprehensive knowledge of social media platform dynamics, influencer tiers, and vertical-specific nuances.
• Understanding of influencer pricing, cost factors, and negotiation techniques.
• Experience with integration of earned, owned, and paid media and collaboration across cross-functional teams.
• Up-to-date on digital consumer trends, especially in lifestyle and luxury marketing.
• Passion for the luxury consumer sector with interest or experience in wine, home goods, art, and entertainment.
• Demonstrated commitment to diversity, equity, and inclusion with cultural competency and ability to collaborate across diverse backgrounds.
• Adaptable and resilient in dynamic work environments.

Compensation and Benefits

• Annual salary range between $60,000 and $66,000.
• Health plans including medical coverage through UnitedHealthcare; dental and vision via Principal.
• 401(k) retirement plan with potential agency profit-sharing contributions.
• 15 vacation days plus an additional day off during your birthday month.
• Agency closure during Christmas to New Year’s and 10 other holidays annually.
• Summer Fridays with reduced hours from Memorial Day to Labor Day.
• 12 weeks paid parental leave and family support policies.
• Cellphone reimbursement and agency-provided technology with IT support.
• Potential discretionary year-end bonuses.
• Team building through happy hours and annual offsite events.
• Robust DEI programs and employee resource groups.

Equal Opportunity and Accessibility

Nike Communications is an equal opportunity employer committed to eliminating discrimination and providing reasonable accommodations for individuals with disabilities in all employment practices.