Influencer Marketing Associate Director

About Newhouse

Newhouse is a comprehensive creative and communications agency recognized for its integrated approach. We seek a seasoned Influencer Marketing expert to lead and refine our client influencer outreach initiatives.

Role Overview

The selected candidate will manage influencer engagement programs, identify and build relationships with key influencers, design tracking dashboards, and handle influencer contract negotiations. This role demands collaboration within multiple teams servicing a diverse client base, particularly within the entertainment sector. Outstanding communication, meticulous attention to detail, strategic marketing execution, and a proactive attitude are essential to support the department's growth.

Key Responsibilities

• Work closely with Experiential, PR, Social, and Creative teams to develop innovative influencer campaigns.
• Formulate practical go-to-market strategies aligned with business goals.
• Identify appropriate influencers for campaigns, supported by clear rationales and content briefs.
• Ensure program quality, maintain creative guidance, and uphold strategic objectives.
• Facilitate legal processes and negotiate contracts with influencers.
• Support client presentations for upcoming campaigns.
• Assist or oversee onsite event management activities.
• Gather and compile media coverage for regular reporting and status updates.
• Stay informed on new trends and emerging technologies in influencer marketing.

Required Qualifications and Skills

• Minimum of five years' experience in influencer marketing with a track record of successful campaign execution.
• Strong writing and presentation abilities.
• Highly driven with a results-focused mindset and acute attention to detail.
• Capable of working independently and self-motivated, yet effective in team settings.