Head of Direct Ecommerce, Canada

About Dyson Canada

Dyson is a leading global technology company expanding rapidly with ambitious goals to broaden its product range, geographic presence, and workforce. Established in Canada since 2006 with headquarters in Toronto, Dyson Canada has been recognized as a top employer, growing extensively across digital, direct sales, field sales, and retail operations including Dyson Demo stores.

The company fosters a collaborative campus culture emphasizing teamwork, professional development, and a lively social environment.

Role Overview

The Head of Direct (eCommerce) role is tasked with establishing and executing Dyson Canada's growth strategy for its eCommerce and Direct-to-Consumer (DTC) operations. This leadership position holds full responsibility for the Direct business profit and loss, overseeing commercial strategy across DysonCanada.ca, company-operated retail stores, marketplaces, and Customer Care. The key focus is driving growth through the flagship eCommerce platform DysonCanada.ca while ensuring premium brand representation.

Key Responsibilities

• Develop and advocate the overarching vision and strategy for Dyson Canada's eCommerce and DTC sectors.
• Create and implement a go-to-market strategy that encourages customers to purchase directly via unique product offerings, services, and commercial activities.
• Formulate a strategic roadmap targeting sustainable growth and enhanced customer engagement across direct channels.
• Align internal stakeholders with the growth priorities that support both eCommerce success and overarching company objectives.
• Manage the P&L for the Direct business delivering on revenue, profitability and growth objectives.
• Steer commercial strategies and trading plans for DysonCanada.ca and the broader Direct business.
• Coordinate integrated plans involving trading, marketing, operations, finance, and personnel functions.
• Lead performance forecasting, monitoring, and reviews to meet growth expectations and mitigate risks.
• Oversee seamless execution of the eCommerce and DTC growth strategy across multiple teams including Marketing, Sales, Customer Service, Retail, and Logistics.
• Collaborate with Marketing and Category teams on product launches, media strategies, and customer acquisition campaigns.
• Ensure premium customer experience throughout the end-to-end Direct channel journey, optimizing for conversion and satisfaction.
• Drive continuous improvements using analytics, consumer insights and best practices to adapt to evolving market and customer dynamics.
• Lead and nurture a high-performing team focused on innovation, accountability, and ongoing development.
• Enhance eCommerce and commercial capabilities while partnering with regional and global Dysons for best practice integration and growth opportunities.
• Promote innovation and continuous improvement for competitive advantage.

Candidate Profile

• Extensive experience exceeding 10 years in eCommerce, digital commerce and customer growth leadership roles.
• Solid expertise in eCommerce trading, site merchandising, conversion rate optimization, and customer journey management.
• Strong commercial understanding with experience managing budgets and profit and loss responsibility.
• Proven success leading performance marketing, digital media, and customer acquisition initiatives.
• Knowledgeable in CRM, lifecycle marketing, email marketing, affiliate programs, and managing third-party marketplace partnerships.
• Track record of driving growth within premium consumer brands and managing both owned and partner distribution channels.
• Comprehensive understanding of customer behaviors, digital commerce trends, and eCommerce operational infrastructure including logistics and analytics.
• Exceptional leadership, strategic thinking, and stakeholder management skills with ability to influence across complex organizations.
• Excellent communication, presentation, and storytelling capabilities to translate data into actionable business stories.
• Entrepreneurial and proactive mindset with high integrity and professionalism.
• Flexibility to travel within Canada and internationally as needed.

Compensation and Benefits

The annual salary range is $161,600 to $202,000, with additional bonus potential.

Dyson offers a comprehensive benefits package that includes:

• Matching contributions to Retirement Savings Plan (RSP)
• Company-paid life and accidental death insurance
• Short-term and long-term disability coverage
• Employee referral incentives
• Exclusive discounts on Dyson products
• Generous paid time off including holidays, sick days, and vacation
• Supportive maternity leave program
• Employee assistance and wellness programs

Inclusion and Accessibility

Dyson is dedicated to an inclusive, accessible workplace reflecting community diversity. Reasonable accommodations during recruitment are available upon request. The company is an Equal Opportunity Employer welcoming applications regardless of race, gender, sexual orientation, disability, age, or any other protected status.