Growth Marketing Manager

About Collectiva

Collectiva is revolutionizing the management of savings, loans, and member records for cooperative societies throughout Nigeria by digitizing these processes through web and mobile platforms. Currently, over 30 million Nigerians are members of cooperatives that often still depend on traditional paper-based ledgers. Collectiva's mission is to transform this landscape with modern technology.

Role Overview

As the Growth Marketing Manager, you will be responsible for driving and overseeing growth initiatives including content creation, marketing campaigns, grassroots activations, and analyzing key performance indicators to optimize results.

Responsibilities

• Develop and execute growth strategies across digital and offline channels.
• Manage content marketing efforts to educate and engage target audiences.
• Plan and implement campaigns that boost user acquisition and retention.
• Lead on-the-ground marketing activities to foster community engagement.
• Analyze marketing metrics and adjust strategies based on performance data.

Requirements

• 3 to 5 years of experience in growth marketing or related roles.
• Strong understanding of fintech products and marketing dynamics.
• Ability to simplify and communicate complex financial technologies to diverse users.