Growth Channels Assistant Manager

About the Role

Arla Foods is looking for a motivated and analytical Growth Channels Assistant Manager to drive category development within key strategic channels such as eCommerce, Discounters, and Convenience in Riyadh, Saudi Arabia. Reporting to the Customer Growth Lead Manager, you will help convert brand and customer objectives into actionable growth strategies across main customers and channels. This role requires close collaboration with Sales, Category Development, Marketing, and Supply Chain teams to implement growth initiatives, customer proposals, and category projects that unlock sustainable opportunities for expansion.

Key Responsibilities

• Assist in planning and implementing Growth Channel strategies across eCommerce, Discounters, and Convenience sectors.
• Analyze shopper, customer, category, and market data to identify new growth prospects and offer clear recommendations.
• Create compelling category growth presentations, customer engagement materials, and performance evaluations to support business planning.
• Track and monitor channel KPIs, assessing progress against growth targets.
• Support category review meetings, customer business planning, and commercial growth activities.
• Work collaboratively with Sales, Category Development, NRM, and Supply Chain teams to ensure growth priorities are executed effectively.
• Contribute to maintaining Digital Shelf Excellence and channel standards for assortment, content quality, availability, and visibility.
• Assist in promotional scheduling, seasonal campaigns, and new product launches within Growth Channels.
• Cultivate and sustain productive relationships with internal stakeholders and customer teams to foster category and channel growth.

Success Metrics

• Achievement of growth initiatives within targeted channels (eCommerce, Discounters, Convenience).
• Quality and effectiveness of customer recommendations and growth narratives.
• Insightful use of data analytics to uncover growth opportunities.
• Robust collaboration with internal teams and customers.
• Timely delivery of channel review reports, actionable plans, and growth suggestions.
• Effective implementation of channel priorities and activation campaigns.

Requirements and Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related disciplines.
• 2 to 4 years' experience in Category Development, Trade Marketing, Sales, Customer Development, eCommerce, or similar FMCG commercial roles.
• Previous exposure to working with retail customers, category insights, shopper marketing, or channel growth is favorable.
• Familiarity with Saudi Arabia's retail environment, especially in eCommerce, Discounters, and Convenience channels.
• Strong analytical capabilities with experience interpreting market data, shopper insights, and sales figures.
• Ability to convert analytical findings into actionable commercial strategies.
• Excellent communication, presentation, and stakeholder engagement skills.
• Self-driven with notable organizational and project management skills.
• Adaptable to fast-paced, evolving channel conditions.
• Proficient with Microsoft Excel and PowerPoint; knowledge of category and market data software is a plus.