General Manager

About TRULY ENAMOURED

TRULY ENAMOURED is a premier luxury bridal boutique in Singapore, representing top-tier global bridal designers. The company is focused on crafting exquisite products and personalized styling to create memorable experiences for brides. Entering a dynamic growth phase, the ambition is to become a lasting, highly recommended brand across South East Asia over the next five years. To support this vision, we seek a remarkable General Manager who can serve as the second-in-command to the Founder & CEO and help lead TRULY ENAMOURED into its next chapter.

Role Overview

This is a unique leadership position for a commercially focused executive who thrives on building businesses, developing talent, and implementing scalable systems. The General Manager will oversee daily operations, enhance commercial performance, cultivate a top-tier leadership team, and establish structured processes for sustainable development. The end goal is to ensure consistent financial success and exceptional luxury client experiences while minimizing dependence on the Founder.

Key Duties and Responsibilities

• Lead overall business operations ensuring all departments align with company vision and targets.
• Own and drive the annual operating plan and quarterly priorities with accountability across the organization.
• Oversee commercial outcomes including revenue growth, profitability, pricing strategies, and customer lifetime value.
• Develop and mentor a high-caliber management team including Boutique, Operations, Marketing, Client Success, and Finance leaders.
• Optimize business systems to promote workflow efficiency, enforce standards, enhance reporting, and apply automation where suitable.
• Partner with Finance to conduct budget management, cash flow monitoring, margin improvement, and strategic financial planning.
• Maintain and elevate the luxury client experience by ensuring service excellence, minimizing escalations and refunds, and improving client satisfaction.
• Support strategic expansions, partnerships, technology adoption, and organizational transformation initiatives.
• Collaborate closely with the Founder, gradually assuming operational leadership responsibilities, enabling the Founder to focus on brand strategy, partnerships, innovation, and long-term growth.

Qualifications and Experience

• At least 10 years in leadership roles within luxury retail, premium consumer brands, hospitality, lifestyle, or high-end service sectors.
• Minimum 5 years of managing multi-disciplinary teams with comprehensive P&L responsibility.
• Proven track record of driving significant business growth and commercial success.
• Strong skills in developing sales performance, profitability, budgeting, and financial management.
• Experience establishing KPIs, SOPs, dashboards, and scalable operations.
• Demonstrated ability to recruit, coach, and grow senior leadership teams.
• International or regional multi-store operations experience is highly valuable.
• Experience in luxury bridal sectors is a bonus but not mandatory; success in premium customer-centric businesses is essential.

Core Competencies

• Commercial leadership and strategic planning
• P&L and financial acumen
• Sales leadership and business development
• Leadership and talent development
• Operational excellence and change management
• Data-driven decision making and cross-functional coordination
• Negotiation, influence, and emotional intelligence
• Strong ownership mentality

Success Indicators

• Establishing an autonomous leadership team within 24 months.
• Driving stronger revenue and profitability while upholding luxury brand standards.
• Creating effective systems and tools that facilitate informed decision-making.
• Reducing Founder’s operational role significantly.
• Fostering leadership development across departments.
• Enhancing organizational efficiency and accountability.
• Strategically positioning the company for regional growth.

Why Join TRULY ENAMOURED?

This role offers the chance to shape the future of one of Asia's most distinguished luxury bridal brands by working closely with the Founder on leadership, culture, and systems that will define the next era. As the business expands into new markets, you will play a critical role in creating lasting impact and developing your career within a respected premium brand.