Field Marketing Executive

About the Role

As a Field Marketing Executive for Narayan Memorial Hospital, you will play a pivotal role in increasing patient acquisition under the Ayushman Bharat (PM-JAY) scheme. Based primarily in Hajipur, Vaishali, you will conduct extensive field visits in villages and towns to identify eligible patients and educate them about the hospital's cashless treatment services and medical offerings.

Key Responsibilities

• Perform daily door-to-door outreach to identify patients eligible for Ayushman Bharat benefits.
• Inform families about cashless healthcare options and hospital facilities.
• Generate high-quality patient leads and convert them into outpatient consultations, hospital admissions, and surgeries.
• Build and maintain a robust referral network, including ASHA workers, ANMs, local clinics, pharmacies, community leaders, and other village influencers.
• Support eligible patients in verifying their Ayushman card eligibility and guide them throughout the hospital admission process.
• Meet daily, weekly, and monthly patient acquisition targets, keeping accurate field activity records.
• Organize village awareness programs, health camps, and promotional events to boost visibility and awareness of hospital services.
• Conduct timely follow-ups with referred patients and families to maximize admissions and treatment completion rates.
• Uphold a professional hospital image by adhering to ethical marketing guidelines and preserving patient confidentiality.
• Travel extensively within the assigned area to discover new outreach prospects and contribute innovative ideas to grow Ayushman Bharat patient footfall.

Requirements

• Minimum education: Completion of 12th grade; graduates preferred.
• Experience is preferred in field marketing, healthcare or pharmaceutical sales, insurance, or FMCG sales.
• Must possess a valid driving license and own a two-wheeler for travel within the territory.
• Proficiency in Hindi communication; familiarity with local dialects is advantageous.
• Ability and willingness to undertake extensive fieldwork and work within target-driven performance standards.

Compensation and Benefits

• Fixed monthly salary ranging from INR 6,000 to INR 50,000 plus attractive monthly incentives.
• Performance-based bonuses.
• Fuel allowance as defined by company policy.
• Reimbursement for mobile expenses.
• Opportunities for career advancement.
• Training programs and ongoing support to enhance skills and performance.

Preferred Attributes

• Energetic and self-driven personality.
• Strong interpersonal, negotiation, and public speaking skills.
• Ability to build lasting relationships within the community.
• Genuine motivation to help patients gain access to quality healthcare services.
• Readiness to travel daily and meet ambitious patient acquisition goals.